- Strategic Planning: Development of relevant annual and ongoing brand and product strategies based on consumer insights, category trends, competitive environment and our needs.
- Brand Management: Development of the relevant brand equity framework and develop creative and supporting materials that follow the brand equity and support the brand portfolio.
- Budgeting: Maximization of budgets by using ROI tools as a measurement of effectiveness and manage the yearly budget to include ongoing tracking of spend future commitments and budget availability.
- Integrated Insights: Understand category, channel and customer insights to identify how PPG can contribute to customers and consumers across all distribution channels and improve profitable growth of the brand.
- Promotional Development: Development of branded business driving promotions to close consumers at point of purchase.
- Project Management: Management of the development, production and implementation of marketing communications tactics.
- Agency Management (Advertising, Packaging, Media, Social and PR): Management of strategic and daily agency interactions to ensure communications efforts are aligned with brand strategy and positioning
- Communication: Working, influencing and promoting alignment, and enrolling the PPG management team, Channel Marketing, Sales teams, and other teams to ensure delivery/execution of channel marketing plans.
- Bachelor's degree in marketing, Business Management or another related field required.
- 5+ years' experience within a Marketing or Merchandising role.
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Marketing Manager - Cranberry, United States - PPG Industries
Description
The Marketing Manager is focused on the development of brand and product strategies for the brand portfolio. You are a well-rounded retail or CPG marketing professional with experience in brand and channel management, communications, and promotional development.
You will manage our Pittsburgh Paints & Stains brand.
You will report directly to the Senior Marketing Manager and will work a hybrid schedule based in Cranberry Twp, PA.
Key Responsibilities
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
