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Product Marketing Manager - Cranberry, United States - Matthews Engineering
1 week ago
Description
Position Summary
The Product Marketing Manager designs and develops marketing plans and strategies for products through collaboration with product development, marketing executives and sales teams.
Creates value-based messaging that distils complex concepts and resonates with different personas and segments working closely with product teams.
Develops user/buyer/influencer personas and target audiences for product lines.
Builds and develops product positioning.
Ensures appropriate fit and branding of products positioned within portfolio.
Develops digital tools and training with competitive insights for internal and external audiences.
Leads development of content and collateral for launch and commercialization of new products and features.
Develops metrics and measurement tools designed to evaluate and assess effectiveness of product launches.
Champions product naming and branding initiatives working closely with the product and cross-functional teams.
Builds and delivers product training and sales enablement tools for enabling field teams in partnership with product and cross-functional teams.
Manages and hires consultants and agency partners across key product marketing initiatives.Maintains comprehensive content repository of product content across diverse product lines and applications.
Brings strong, performant product storytelling to life throughout every step of the customer journey.
Collaborates with the broader marketing team on programs that drive lead generation and product adoption.
Additional duties as assigned.
Qualifications / Requirements
Bachelor's Degree in Marketing, Communications or related field.
Advanced degree (MBA, Master's) preferred.
5+ years progressive product marketing and/or product management experience; or equivalent combination of education and experience.
Occasional travel either locally, nationally, and/or internationally may be required.
High degree of proficiency in MS365 Applications and Adobe Suite.
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.Ability to work with and influence peers and management.
Self-motivated with critical attention to detail, deadlines and reporting.
PHYSICAL ASPECTS / WORK ENVIRONMENT
Regularly required to stand; walk; sit; and talk, hear and see.
Regularly/Occasionally lift and/or move up to 10 pounds.
Reasonable accommodations may be made to enable individuals to perform the essential functions.
The Matthews Engineering division is a creator of world-leading technologies for the energy and converting industries. From specialty equipment for battery production to hydrogen fuel cell components and various converting applications.
Our brand portfolio – Saueressig, Olbrich, Polytype Converting and Terrella Energy Systems – brings together comprehensive and in-depth knowledge of engineering competencies.
Matthews Engineering is part of Matthews Industrial Technologies, a Matthews International segment.At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.
Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities.
If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.
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