Marketing Communications Manager - Cranberry, United States - Westinghouse Electric Company

Description

Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace

The Marketing Communications (MarCom) lead will develop the strategy, execution and measurement of all marketing communications activities, both digital and traditional MarCom activities in support of the business objectives.

Overview Of Activities Include But Are Not Limited To

Global Brand Management + Events/Tradeshows + Product/Service Launches and Promotion + Value Props + Customer Presentations and RFPs + Digital Media (web, social, lead gen) + Advertising + Collateral Development + Multi-media/video creation + Email Programs + Case Studies + Podcasts + Website

Your Day To Day

Content/Deliverables
Provides leadership to create results-oriented, integrated marketing campaigns that drive awareness and demand aligned with growth programs
Creates value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel
Manages the product launch process and continues to promote those products as part of a larger offering through audience-focused content and campaigns
Develops strategic MarCom plans in alignment with marketing and communications goals, ultimately contributing to business objectives
Ensures brand consistency both internally and externally
Effectively manages budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoices
Manages agency landscape and all related projects with external and internal agencies and groups (i.e., media, creative, digital, content marketing)
Industry

Actively monitors regional industry trends and competitor activities to enable proactive development of strategies to exploit opportunities and circumvent threats.

Pitches and places stories about Westinghouse as a leading global technology company
Analytics
Establishes campaign KPIs and ensure performance meets or exceeds target results
Uses analytics to measure the effectiveness of campaigns, digital content and events, both virtual and in-person, and turns metrics into actionable insights for continuous improvement
Collaboration
Collaborates with product team to identify target audience segments and buyer personas and builds relevant marcom strategies to drive desired target audience behaviors
Collaborates with cross-functional teams to ideate & execute specialized customer-facing collateral, per company objectives and branding guidelines
Liaises with internal and external parties, building positive relationships
Identifies and leverages cross-business promotional opportunities
Positions executives and serves as spokesperson on key issues while developing and strengthening company's relationships with key 3rd parties, industry and trade reporters
Serves as a strategist and communications counselor to Marketing and Revenue Operations teams for both internal and external audiences on brand narrative for Westinghouse, crisis management, and creative campaigns and launches

Who You Are

Bachelors Degree in marketing, digital marketing, marketing communications preferred, business or other related field also considered
Minimum 8 years experience in marketing, marketing communications or content marketing
Must be legally authorized to work in the United States without company sponsorship, now or in the future
Excellent communication skills, oral and written along with demonstrated ability to work independently as well as collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shift
Excellent planning, organizational, project and time management skills

Why Westinghouse?

Westinghouse Electric Company Is The Global Nuclear Energy Industry's First Choice For Safe, Clean, And Efficient Energy Solutions. We Enable Our Delivery Of This Vision By Living Our Value System

Safety and Quality
Integrity and Trust
Customer Focus and Innovation
Speed and Passion to Win
Teamwork and Accountability

Benefits

Westinghouse offers competitive benefits to all our employees around the globe to keep them healthy and enhance their well-being. In the U.S.

, the following are representative of what we offer:

Competitive Salary
Comprehensive Health, Wellness and Income Protection Benefits
401(k) Savings Plan with Company Match
Paid Vacations and Holidays
Opportunities for Flexible Work Arrangements
Educational Reimbursement Program
Employee Referral Program

While our Global Headquarters are located in Cranberry Township, PA, we have over 9,000 employees working at locations in 19 different countries.

You can learn more by visiting .

EOE of Minorities / Females / Vets / Disability.

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