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    Event Marketing Team Lead - San Francisco, CA, United States - Everything

    Everything
    Everything San Francisco, CA, United States

    1 week ago

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    Home Jobs B2b Events Field Marketing Lead Jobs In California San Francisco United States B2B Events Field Marketing Lead Jobs in California, San Francisco, United States
    Home Jobs B2b Events Field Marketing Lead Jobs In California San Francisco United States B2B Events Field Marketing Lead Jobs in California, San Francisco, United States

    Join the team redefining how the world experiences design .Where and how you can workOur flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations.

    That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

    As the Events and Field Marketing Lead at Canva, you will be at the forefront of shaping our B2B marketing strategy by overseeing the planning, execution , and optimization of events, field marketing initiatives, and webinars.

    You will be responsible for developing innovative event concepts, creating impactful field marketing campaigns, and hosting engaging webinars that strengthen Canva's presence and drive business growth.


    Strategic Leadership:
    Develop and drive the overarching strategy for events, field marketing, and webinars in alignment with Canva's B2B marketing objectives, mapping out an events mix across tentpole, industry and high touch events that drives B2B growth


    Event Conceptualization:
    Ideate and create innovative event concepts and experiences that resonate with the target audience, driving brand awareness, engagement, and lead generation

    Field Marketing Excellence:
    Plan and execute localized field marketing campaigns, collaborating closely with sales teams to identify opportunities, nurture prospects, and support customer retention efforts

    Webinar Strategy:
    Set the vision and goals for our B2B webinars, ensuring they are driving growth and meeting customer needsCross-Functional Collaboration: Work closely with internal teams such as product marketing, sales, and content creation to ensure alignment and cohesion across all marketing initiatives

    Data-Driven Optimization:
    Utilize data analytics to measure the impact of events, field marketing activities, and webinars


    Budget Management :

    Manage the budget for events, field marketing, and webinars efficiently, allocating resources judiciously to maximize outcomes and deliver exceptional experiences within financial constraints.

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