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    Senior Associate Director, Direct Marketing - Charlottesville, United States - Annual Giving Network

    Annual Giving Network
    Annual Giving Network Charlottesville, United States

    1 week ago

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    Description


    The University of Virginia seeks aSenior Associate Director, Direct Marketingto guide the development and execution of multi-channel fundraising strategies for the University of Virginia and Advancement community schools and programs, through partnerships and the management of four project managers.

    Reporting to the Director, Direct Marketing in University Annual Giving, theSenior Associate Directoris both a strategic leader and hands-on manager of day-to-day activities.

    The ideal candidate will have a proven track record of success in meeting revenue and donor goals, and experience with marketing platforms and CRM systems, with a preference for Salesforce.

    Responsibilities

    Manage a team of two Assistant Directors and two Associate Directors who are responsible for project managing 350+ appeals in a FY

    Coach project managers to develop effective, long-term relationships with over 20 school and unit partners

    Recommend partner goals, track progress, and analyze trends using a data-informed approach

    Train project managers to review and analyze results of appeals, using the findings to help improve strategies moving forward to increase year-over-year revenue and donors

    Develop project management processes to ensure that all appeals – including mail, e-mail, text, social media, and online giving pages – are reviewed before being deployed

    In collaboration with the Director, develop and implement new programs to increase donor participation and loyalty

    Participate in the Annual Giving Community of Practice, Office of Engagement, and University Advancement meetings, events, and programs as needed

    Other duties as assigned


    Required Qualifications:
    Abachelor's degree

    Five years of experience in annual giving, communications, marketing, or a related field


    Preferred Qualifications:
    Proven ability to manage projects independently or as part of a team

    Strong attention to detail and ability to meet deadlines

    Demonstrated ability to think strategically, analyze data, and implement fundraising plans

    Excellent communication and interpersonal skills, with the ability to build relationships

    Experience with fundraising databases and marketing platforms


    This position may work from anywhere, with the expectation of being in Charlottesville a minimum of four times a year at UVA's expense.

    The salaryrange is $78,000-$86,000 and is commensurate with education and experience.
    The University will perform background checks on all new hires prior to employment.

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