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    Vice President - Miami, United States - UX Hires

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    Job Description

    Job Description

    Vice President / Senior Vice President of Marketing

    Location: Miami, FL (Relocation offered, Hybrid option available)

    Role Overview:

    Our client is seeking a VP/SVP of Marketing with extensive experience in building IP brands, particularly in the toy industry. The ideal candidate will have a background with leading brands like Mattel, Warner Bros, and Disney.

    Key Responsibilities:

    • Develop and execute marketing strategies aligned with company goals
    • Drive digital and social media marketing campaigns, launches, and partnerships
    • Experience in community management, engagement, and growth is important
    • Identify and capitalize on new channel opportunities
    • Working with the Head of Growth, Community Manager, and co-founders
    • Manage a significant marketing budget

    Qualifications:

    • 8-10+ years in brand marketing
    • Proven track record in building successful IP brands
    • Knowledge of conventional brand strategies and conventions/trade shows
    • Startup mindset
    • Experience building traditional toy brands and conventional brands
    • A basic understanding of NFTs, blockchain technology, and the cryptocurrency space
    • Understanding trends, pop culture, and what resonates with the broader consumer base, especially in toys and entertainment
    • Understanding of business operations, strategic planning, and financial acumen
    • Living, willing to travel or relocate near Miami

    Compensation:

    • $200,000+ salary, bonuses, and benefits.
    • Opportunities for career development.

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