- Develop and implement strategic marketing plans to promote the Museum and its exhibitions, events, and programs.
- Lead a talented marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
- Oversee all aspects of marketing communications, including digital marketing, social media, email campaigns, advertising, and public relations.
- Collaborate with internal stakeholders, including curatorial, education, and development teams, to align marketing efforts with organizational goals and objectives.
- Conduct market research and analysis to identify trends, opportunities, and audience insights, informing marketing strategies and decision-making.
- Manage the museum's brand identity, ensuring consistency across all marketing materials and touchpoints.
- Establish and maintain relationships with media outlets, influencers, community partners, and other relevant stakeholders to amplify the museum's reach and impact.
- Monitor and evaluate the performance of marketing campaigns, tracking key metrics and adjusting strategies as needed to optimize results.
- Stay abreast of industry best practices, emerging technologies, and cultural trends, continuously seeking opportunities for innovation and improvement.
- Represent [Your Museum Name] at industry events, conferences, and networking opportunities, fostering connections and partnerships to support the museum's mission and growth.
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
- 8-10+ years of experience in marketing, with a proven track record of success in leadership roles.
- Extensive knowledge of marketing principles, strategies, and tactics, particularly within the cultural or tourism sector.
- Strong creative and strategic thinking skills, with the ability to develop innovative marketing campaigns that resonate with diverse audiences.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and engage with external partners and stakeholders.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, SEO/SEM, and analytics.
- Demonstrated experience in budget management, forecasting, and ROI analysis.
- A passion for arts and culture, with a deep appreciation for the museum's mission and vision
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Description
A newly established museum attraction in New York City, is seeking a seasoned and visionary Director of Marketing to lead the development and execution of comprehensive marketing strategies. This individual will play a pivotal role in shaping the museum's brand identity, driving visitor engagement, and increasing awareness within the local and global community.
Responsibilities: