- Supports Sr. Brand Manager with short and long range, strategic marketing and business development objectives
- Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
- Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies
- Administers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
- Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
- Drafts new marketing plans upon end of season, adjusting for past tactical performances
- Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
- Coordinates procurement processes, including event finisher medals, apparel/merchandise and related items
- Leads with local public relations and community teams/resources as needed
- Manages the on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social plan, management of content creators and on-site media members
- Must be passionate about events, and well-versed in endurance sports
- Demonstrates positive energy to effectively represent brand both internally and externally
- Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
- Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube
- Bachelor's Degree in Business or a related field
- 2-3+ years prior Direct to Consumer marketing experience
- 2+ years prior event or brand marketing experience including event production and operations a plus
- Active driver's license
- Knowledge of endurance sports, ideally across the disciplines of cycling
- Basic video editing skills
- A fully subsidized membership
- Discounts on Life Time products and services
- Retirement savings plan with company match (21 years of age and older)
- Training and professional development
- Paid sick leave where required by law
- Medical, dental, vision, and prescription drug coverage
- Short term and long term disability insurance
- Life insurance
- Pre-tax flexible spending and dependent care plans
- Maternity leave and adoption assistance
- Paid time off, including vacation and paid sick leave
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Marketing Specialist, Off-Road Events - Lafayette, United States - Life Time
Description
.Job DescriptionPosition Summary:
The Marketing Specialist-Life Time Events role has a uniquely exciting opportunity to participate in the ongoing development and growth of the Life Time Event brands. This position works in close collaboration with division leadership and the corporate marketing team to identify opportunities that increase engagement among past participants, prospective registrants, Life Time members, sponsors, community organizations and cause marketing partners.
Life Time Off-Road Events:
This role will report to the Marketing Manager and will be responsible for carrying out day to day communications and marketing functions of the Leadville Race Series and other off-road events in the Life Time portfolio. This role directly contributes to the financial success of the Life Time Media and Events division and supports Life Time's corporate mission as the nation's premier healthy lifestyle brand.
Job Duties/Responsibilities
Minimum Required Qualifications
Education:
Years of Experience:
Licenses / Certifications / Registrations:
Preferred Qualifications
Life Time Off-Road Events:
On-site presence during events and travel to Leadville, CO, for no fewer than 6 weekends in a year are required with the potential for additional event travel as needed.
Life Time encourages a flexible schedule that allows for time off following event weekends, including remote work and paid time off. Event weekends require long hours and this role must be able to commit to traveling and working weekends.
Location: This remote role does require frequent travel to event locations for team meetings and site visits, as well as event weekends
*Colorado based, within 2 hour drive of Leadville
Salary
Starting salary for this position starts at $50,000 and pays up to $62,000, based on experience and qualifications.
Benefits
All team members receive the following benefits while working for Life Time:
Full-time Team Members are eligible for additional benefits, including:
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
