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    Digital Marketing Specialist - Santa Ana, United States - The Edge Treatment Center

    The Edge Treatment Center
    The Edge Treatment Center Santa Ana, United States

    1 week ago

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    Description

    Job Description

    Job Description

    Digital Marketing Specialist

    In-Office Position | Local Candidates Only | Office located in Santa Ana, CA

    Job Type: Full-time (This position is in-office during standard business hours Monday-Friday.)

    Pay: $110,000 - $150,000 annually

    Benefits:

    • Medical and dental insurance.
    • 401(k) plan.
    • Paid vacation.
    • Paid sick time.
    • Paid holidays.

    We seek a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Analytics.

    Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

    You will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

    Responsibilities include, but are not limited to the following:

    • Manage all aspects of Google Ad campaigns
    • Create and optimize ad campaigns and paid search landing pages
    • Analyze and optimize ad campaigns to increase return on investment (ROI)
    • Use Google Ads to drive a variety of online marketing campaigns
    • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
    • Develop PPC strategies to increase online visibility
    • Develop optimization strategies that increase the company's search engine results rankings
    • Research SEO keywords to use throughout the company's website and marketing materials
    • Set measurable goals that demonstrate improvement in marketing efforts
    • Monitor daily performance metrics to understand SEO strategy performance
    • Efficiently communicate with other marketing professionals to align goals
    • Collaborate with others within the marketing department to manage SEO strategy
    • Update content and website links for maximum optimization and search engine rankings

    Job Qualifications and Skill Sets include:

    • A degree in digital marketing or a related business field
    • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
    • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
    • Google Ads certification
    • Two to three years of experience in successfully developing and executing SEO campaigns
    • Able to complete competitive analysis of other companies within the industry
    • Comfortable analyzing high volumes of data on a daily basis
    • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

    Must be metrics driven, with the ability to create reports to track and analyze SEO performance.

    • Experience with Google Analytics and SEO tools such SEMRUSH, MOZ, Ahrefs, etc.
    • Great at keyword research, and discovering new opportunities to drive traffic.
    • Able to keep ahead of the latest search industry trends and algorithm changes, and align current and future projects with those developments.
    • Understand how site architecture affects SEO and possess knowledge of web server log file analysis.
    • Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.
    • Understand and how it impacts SEO.
    • Capable of working with content management systems and drafting basic SEO text.
    • Strong verbal and written communication skills

    PREFERRED SKILLS & QUALIFICATIONS

    • Some form of product management, project management, software development and/or analytics experience a plus.
    • Experience with log analysis tools such as Botify or DeepCrawl.
    • SEO experience with large, consumer facing national websites.

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