- Conduct primary consumer research and leverage a variety of secondary information sources to maintain a deep understanding of category dynamics including trends, insights, shopper behaviors and retailer strategies and competitive activity.
- Analyze product performance, consumer feedback, research and market trends to make informed decisions about product positioning, messaging, pricing, packaging, recipe renovations, SKU prioritization/optimization and new item introductions.
- Prepare budgets and manage expenses to achieve company financial objectives, analyzing the marketing mix and allocate optimal resource investment, driving business results, P&L optimization and sets activity KPIs.
- Evaluate opportunities to expand into new channels (i.e. convenience/Ecomm) to further accelerate sales growth.
- Conduct periodic business reviews, market assessments and ROI/performance analysis to recommend actions to improve business performance.
- Oversee cross-functional commercialization projects (R&D, Operations, Quality, Sales and Finance) to ensure brand's strategic and financial objectives are met
- Work with cross functional teams (R&D, culinary, quality, legal, operations, sales, and finance) to commercialize the innovation pipeline for all brands and develop a 3 year . robust 3-year product pipeline.
- Develop and validate concepts that deliver on key consumer needs and align with the brand strategy. As necessary bring in external research partners.
- Ensure alignment of marketing strategy and execution across 4P's: product, price, placement and promotion.
- Support Sr Director of Customer Marketing with the development and evaluation of shopper marketing plans.
- Partner with Customer Marketing Team to improve our overall retail relationships and exercise our role as category leader to achieve our business goals.
- Bachelor's degree (B.A.) from four-year college or university is required (MBA preferred)
- 5-7 years of related experience in marketing.
- The candidate should have no less than 3 years of experience in a brand management role in the CPG industry.
- Proven success in multiple categories and varied brand portfolios
- Knowledge of Contact Management systems; Design software; Internet software; Project Management software; Spreadsheet software and Word Processing software.
- Medical, dental and vision benefits
- 401k with Company match
- Paid time off including vacation, sick time and holidays.
- Education Assistance Program
- Life Insurance and Short-Term Disability
- Discounts on Blount products at Company retail location
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