- Guides the development of new products from concept to launch. Utilize category and consumer
- Establishes and executes multi-year innovation pipeline from concept to commercialization.
- Develop new products and manage category white space based on trends and consumer insights
- Manage product and category lifecycle process including brand portfolio activity, brand
- Recommend and partner with cross-functional groups on SKU rationalization, sales, contribution
- Leads, updates, and optimizes integrated product, price, promotion, and packaging strategies to
- Provide insight on promotion timing, pricing, and tactics to improve sales and profitability for the
- Oversees market research and analysis including buying trends, competitor analysis, and
- Monitors and analyzes market and competitor performance/activities.
- Prepares for and attends monthly financial and S&OP Meetings, explaining the business drivers.
- Develop compelling selling stories for key customers to help secure new product listings and
- Develop insights based on ad hoc analyses utilizing Nielsen's syndicated data. These will include,
- Brand innovation/renovation; New product sales measurement.
- Understand the strategic vision of the company and marketing team to align brand portfolio to
- Develop strategic brand plans for priority brands that utilize consumer insights and cross-functional input from key stakeholders on the Brands+ team and UNFI.
- Develop long-term, broad stroke 3+ year initiatives that expand the brand presence, increase, and
- Responsible for exclusive private label and national dynamics within the portfolio to create a
- Serve as the "Brand Steward" and ensure all products, communications, promotions, and
- Peer-leadership of a cross-functional team to create alignment and smooth release of products
- Be a professional, excellent communicator, exceptional listener, and provide consistent follow-up
- Publisher and creator of period brand performance reports and owner of brands for quarterly
- Performs other relevant job duties as required.
- Responsible for project management duties related to product launches, product improvement,
- Create brand plan calendar and timelines to ensure on-time deliverables by planning and being a
- Performs other relevant job duties as required.
- Bachelor's degree in marketing or business preferred or equivalent related experience and training.
- MBA preferred.
- 5+ years of relevant work experience, preferably at a consumer-packaged goods company in brand management,
- Proven experience turning ideas into reality, starting with strategy to executing tactics.
- Action-oriented with exceptional project management and organizational skills; able to manage multiple, often accelerated
- Proven ability to analyze and interpret data and provide data-driven recommendations in line with business objectives.
- Use of syndicated (Nielsen, IRI, SPINS) consumption and HH panel data and consumer research.
- Strong knowledge of promotion techniques, pricing policies and distribution channels.
- Thorough understanding utilizing insights and trends to create strategy, tactics and goals.
- Curious mindset and passion for growing the brand and business.
- P&L and ROI basics
- Sales analytics
- Excellent oral, written communication and excellent interpersonal skills.
- Strong sense of urgency and project management skills.
- Team player and working leader.
- Highly motivated / self-starter.
- Strong quantitative analysis skills.
- Ability to prioritize a multitude of tasks.
- Ability to work in a fast-paced environment and manage various projects at the same time.
- Meticulous attention to detail.
- Strong proficiency with Excel & PowerPoint.
- Flexible and adaptable to learning and understanding new technologies
- Some travel may be required.
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Brand Manager - Providence, United States - UNFI
Description
Job Overview:
The Brand Manager is responsible for driving profitable brand growth in support of the Brands+ business. This role will plan, direct, and
implement the US marketing strategy of Equaline and Shoppers Value. They are responsible for working cross-functionally with Sales,
Sales Operations, Merchandising, Product Development, Product Business Management, and Finance to meet goals and attain
metrics. Innovation is critical and the Brand Manager must understand how to move with speed in developing new products and
renovating old ones. It is an important position for the company, and they are a key member of the Brands+ Brand Management
Team.
Job Responsibilities:
Innovation (50%)
Business Leadership(25%)
how to improve performance.
multiple sources including primary research, secondary data sources, and customer interactions.
but are not limited to, the following:
o Brand and category sales trends
o Category and pricing segmentations
Team Collaboration (5%)
Job Requirements:
Education/ Certifications/or Equivalent combination of education training and experience:
Experience:
Knowledge/ Skills/ Abilities:
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status.
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