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    Brand Manager - Pawtucket, United States - Hasbro

    Hasbro
    Hasbro Pawtucket, United States

    2 weeks ago

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    Description

    At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

    Are you ready to have a blast? The NERF Global Marketing team has an opening for the next outstanding global brand marketer You will play an active role in crafting insightful product strategies and creative go to market stories for one of the most recognizable and multi-generational toy brands in the world. Ideally you are a strategic & entrepreneurial leader with an ambitious spirit and curious mind. Creativity, ingenuity and financial acuity will help you build foundational insights on how to grow the business; and a strategic approach will help us gain alignment on new key initiatives as we build our portfolio of partners. We are looking for a leader to bring insights on what's new and cool for our multifaceted consumer with the ability to translate those opportunities into new revenues streams for the business. Being a consumer of media and a fan of pop culture is a requirement.

    A day in the life of a Brand Manager of Global Brand Development & Marketing:

    As a digital-first problem solver, innovative consumer marketer, and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy for the new product categories within the Nerf Portfolio. In this role, you will:

    • Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations. You are an internal influencer who can put thoughts into action
    • Partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) to complete key brand initiatives, including finding innovative ways create incremental growth opportunities.
    • Assist in the creation of consumer facing assets for advertising and marketing messaging.
    • Provide timely and consistent communication of brand activity and key information to internal business partners.
    • Partner with regional marketing teams to understand business needs, retailer trends & challenges, share methodologies, identify growth opportunities, and provide guidance on local plans.
    • Lead the development of the Nerf go-to-market product strategy and supporting marketing materials.
    • Ownership and navigation of all internal systems and processes to ensure product lines are set up for success with a focus on accuracy and timeliness.
    What you'll bring:
    • Minimum of 5 years of progressive experience supporting a fully integrated marketing program, or equivalent
    • Bachelor's Degree in Marketing, Advertising or related field, or equivalent
    • MBA preferred
    • Proven ability to leverage insight into strategy & innovation
    • Ability to collaborate cross-functionally
    • Strong project management abilities
    • Digital first mindset
    • Business and financial acumen including analytical skills
    Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

    Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
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