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    Professional Development Product Marketing Director - Philadelphia, United States - Full Bloom

    Full Bloom
    Full Bloom Philadelphia, United States

    4 weeks ago

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    Description


    Position at FullBloom

    Product Marketing Director

    About Us:

    The professionals employed by FullBloom have a common purpose: to positively impact the educational, behavioral, and social-emotional welfare of every child with whom we engage, no matter the child's individual circumstance. We dedicate our careers to improving outcomes for at-risk and struggling youth, including those with learning and emotional disabilities. In doing so, we play a truly crucial role in the lives of children, their families, and their communities. Our purpose drives our performance, and we are looking for individuals who want to make an impact. Come explore FullBloom and its three operating divisions - Catapult Learning, Specialized Education Services, Inc (SESI), and Little Leaves.

    The Opportunity:

    We are seeking an experienced product marketing director for FullBloom's K-12 Professional Development offerings. A person whose product marketing expertise and background lead to successful development of compelling product value propositions in a competitive market. A strategic thinker who can build go-to-market plans and guide a unified and integrated execution plan amongst the marketing and sales team to enable business growth and market adoption. A strong communicator with experience in cross team collaboration and ability to influence stakeholders. A strong understanding for the k-12 education market and understanding of services-based product offering is a plus.

    Responsibilities:

    Competitive candidates will have strong previous product marketing experience with preference given to experience in K-12 education industry. Responsibilities and expectations include but not limited to:
    • Create product positioning and messaging with clarity of target customers and competitive market intelligence.
    • Plan and drive execution of the GTM strategy as well as product/feature launch strategies.
    • Work with product team on product roadmap, pricing and promotional strategies
    • Conduct user research (qual/quant) to understand customer pain points and goals. Ability to translate these insights for building marketing plans as well as translate for internal product teams to support roadmap development and feature prioritization.
    • Work with broader marketing team to drive marketing and sales campaigns with winning/differentiated narrative.
    • Create strong sales enablement resources and support sales team training.
    Qualifications:
    • Bachelor's degree in marketing, communications, or related field. Masters preferred.
    • 10+ years' experience developing competitive product positioning and winning go- to market strategies for business growth.
    • Strong analytical skills to understand and develop insights from market trends and customer and competitive intelligence.
    • Exceptional collaborating and communication skills to work with various leadership and roles across divisions and business lines. Strong presentation skills for both internal and external audiences; effective written communications
    • Experience in US K-12 industry and/or SaaS platform solutions.
    • Self-starter who thrives in a fast-pace, with excellent project management and organizational skills
    • Must be detail oriented and able to handle multiple demands and prioritize work independently.
    About FullBloom

    FullBloom provides education and behavioral health solutions for children via school and community-based services. Our programs enable students to become stronger lifelong learners regardless of learning obstacles. FullBloom's 12,500+ educators, coaches, and healthcare professionals work in schools across the country to achieve sustainable growth in behavior and academics through evidence-based programs including special education, Applied Behavior Analysis (ABA), intervention services, alternative education, and professional development. Founded in 1976, FullBloom annually supports more than 170,000 children and 25,000 educators in over 1,100 school districts across three divisions, Catapult Learning, Specialized Education Services Inc and Little Leaves.
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