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Marketing Manager
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Field Marketing Manager
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Guild Mortgage Charles City, United StatesGuild Mortgage Company · , closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of p ...
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Digital Marketing Manager
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Marketing Product Manager
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Product Marketing Manager
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District Content Marketing Manager
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Senior Product Marketing Manager
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Senior Content Marketing Manager
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Personal Disponent
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Path Manager
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Bounteous Charles City, United StatesBounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership. ...
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Tetra Tech Charles City, United StatesProgram Analyst, DoD Assessment, Monitoring, and Evaluation · Management Systems International (MSI), a Tetra Tech Company, is a Washington, D.C. metro area management consultancy with a 40-year history of delivering results for our clients. Our expertise is in the fields of mon ...
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Sr. Associate, Search
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Regional Director of Clinical Operations
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Housing Quality and Safety Manager
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Marketing Automation Specialist
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Lee Hecht Harrison Careers Charles City, United StatesVice President, Marketing, LHH Recruitment Solutions, North America · MarketingUnited States · Contract Type: Full-time · VP, Marketing – LHH Recruitment Solutions, North America · As the VP, Marketing you will be a key partner to the business and member of the leadership team w ...
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Director, Sales
5 days ago
BioFire Diagnostics Charles City, United StatesWant to see more? Find all job opportunities for both BioFire and bioMérieux worldwide by clicking here . · Description · Position Summary · The Director of Sales & Marketing Training leads a team of sales & marketing training managers to guide the identification and development ...
Sr Marketing Manager-AMS/Sepsis - Charles City, United States - BioFire Diagnostics
Description
The Sr Marketing Manager, AMS/Sepsis isa downstream marketing role in the NA region that drives the creation and launch of molecular products
across all relevant segments. The Marketing Manager will ensure competitive differentiation bydemonstratingthe value of molecular
solutions to all customer key stakeholders and decision makers.
This Sr Marketing Manager will partner with Global and NA Marketing, Sales, Scientific & Clinicalaffairsand other cross-functional leads to ensure our molecularsolutionsdemonstrateimpact across the clinical,operationaland economic needs of each target audience.
Primary Duties
Create solution value offers that link to customer organizational objectives and market needs and ensure sustainable YoY revenue growth for the Sepsis/AMS
portfolio.
Through collaboration with Global and NA Teams continuouslymonitorand translate the NA market emerging trends into solutions development activities to deliver more relevant value propositions to molecular
audience and decision makers.
In partnership with Global and NA Product Teams, Sales,MedicalAffairsand Market Accesstocreate relevant customer engagement tools that drive access to senior decision makers across key Strategic Customers and create stronger partnerships and demand across the molecular lines.
In collaboration with Marketing communication teams create innovative digital solutions to support the molecular productvalue offers and drive the desired target audience buying behaviors.
Develop and implement goals,metricsand models to measure impact of specific marketing campaigns across all segments.
Collaborate closely with the Strategic Integrated Campaign Leads to develop product and portfolio campaigns focused on molecular
segments.
Developstrategic yearlyplansandbudgets.
Develops relationships with Key Opinion leaders.
Understand Regulatory and legal aspects of productpromotion.
Assistin the RFPprocess.
Launch newproducts.
Training and Education
BA/BS degree in marketing or a business related field is required.
Experience
7+ years of relevant experience in multifunctional commercial product management, marketing or sales experience. Experience in the IVD industry is preferred.
Knowledge, Skills, and Abilities
Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive todetail.
Strong customer-facing skills from needs identification to delivering executive business case presentation.
Ability to lead and effectively collaborate across multiple marketing and salesorganizations.
Strong analytical skills, with proventrack recordof creativity in problem solving and customer needsresolution.
Proficient customer facing skills at a senior management level and the ability to deliver impactful executive presentations.
Process oriented to seek details and data to quantify impact of continuous improvement for customer operationalperformance.
Expert knowledge of the Immunoassay
segment, its challenges & solutions
Experience in a matrix organization and the ability to influence beyond lines of directcontrol.
Experience in partnering with multi-cultural teams and building relationships.
Ability to travel (25%)
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