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Charles City

    Marketing Manager - Charles City, United States - Progressive Insurance

    Progressive Insurance
    Progressive Insurance Charles City, United States

    3 weeks ago

    Default job background
    Description
    Job Description - Marketing Manager
    Marketing Manager

    Job Number

    :

    228445
    As the

    Marketing Manager


    on the Integrated Marketing team, you'll grow consideration, purchase intent, and retention for a variety of business lines and consumer advertising channels.

    You'll oversee a wide range of marketing campaigns from inputting on strategy and briefing to channel planning and execution. You'll ensure all campaigns and marketing tactics achieve the objectives of timeline, budget adherence, and exceptional quality standards.

    In this role, you'll demonstrate strategic leadership with internal and external stakeholders, and manage a high-performing team of marketing specialists and provide employment decisions, project assignments, performance management, compensation and reward planning, and employee development.

    Must-have qualifications
    High school diploma/GED equivalent or higher and a minimum of eleven years marketing or related experience
    {OR} Bachelor's degree or higher and a minimum of eight years marketing or related experience
    Preferred skills

    Demonstrated ability to lead cross-functional teams and/or managing direct reports with strong understanding and nuances of target audiences (employees, agents, existing customers, prospective consumers), business lines and products.

    Proven knowledge of Marketing in the following areas:

    strategy development, target messaging, segmentation, creative development process and client service.
    Ability to maximize the right elements of the marketing mix, inclusive of mass, social, experiential and customer relationship management.
    Demonstrated knowledge of a variety of above-the-line (e.g. TV, Audio, Outdoor) through-the-line (e.g. social, web, experiential / events) and below-the-line (e.g. email, digital display, paid search) marketing channels

    Designs and delivers campaign work-product that meaningfully differentiates the Progressive brand from competition, reflects cultural insights, is contextually relevant and supports key performance indicators (KPIs).

    Compensation
    $97,400 - $139,200 /year
    Gainshare bonus up to 40% of your eligible earnings based on company performance
    401 (k) with dollar-for-dollar company match up to 6%
    Medical, dental & vision, including free preventative care
    Wellness & mental health programs
    Health care flexible spending accounts, health savings accounts, & life insurance
    Paid & unpaid sick leave where applicable, as well as short & long-term disability
    Parental & family leave; military leave & pay
    Diverse, inclusive & welcoming culture with Employee Resource Groups
    Energage recognizes Progressive as a 2024 Top Workplace for:

    Innovation, Purposes & Values, Work-Life Flexibility, Compensation & Benefits, and Leadership.
    Copyright 1995- Progressive Casualty Insurance Company. All Rights Reserved. 2024

    #J-18808-Ljbffr
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