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Field Marketing Manager - Charles City, United States - Guild Mortgage
Description
Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.
Position Summary
The Field Marketing Manager plays an important role in the organization by performing a number of tasks related to the company's field marketing functions.
The role is responsible, under general to intermittent supervision, for providing training, advertising content creation and design, compliance approval, marketing strategies and support for all branches, loan officers, and sales support staff within designated region(s).
This role will be charged with a high expectation for to driving business and leads to the branches, improving the customer experience, and participate in recruiting/retaining loan officers and sales staff.
Essential FunctionsDevelop custom print, social media, email, and digital collateral for each branch and loan officer and their team.
Measure success of various marketing initiatives by analyzing metrics to provide strategic and insightful marketing recommendations to loan officers, branches, and regions.
Leverage multiple channels to target the right audience with captivating messages when assisting with larger campaign initiativesFacilitate custom requests, ad sizing for publications, and assist during transitionary periods in respective regions.
Manage Regional Social Media pages, including new hire announcements and award celebration posts.
Manage all marketing support through an internal help desk on marketing and marketing tools or programs, such as Salesforce.
Partner with Regional Leaders to ensure regional and individual marketing efforts are cohesive, compliant, meet corporate guidelines, and align with overall business strategies; ensure outputs are of high standard, respond to the needs of target audience, and delivered within agreed budget and timelines.
Communicate and interact with all new retail sales hires in respective regions, as well as offer support as needed for their specific positions.
Provide monthly video updates to Regional Vice President to track growth and offer continued support for the region.Research, incubate and execute bold and innovative ideas for growth and revenue generation at the strategic level in the region.
Communicate proactively with respective region(s) on upcoming initiatives, effective marketing strategies and marketing tools.Provide direct training support and questions in Zendesk to designated regions/branches.
Design assets and provide low risk compliance approval and documentation.
Consistently conduct virtual or in-person branch meetings and consultations with branches in respective region(s) to offer a more catered approach to individual/branch needs.
Facilitate regional trainings on the features and benefits of the Guild 360 CRM and marketing communication platforms to drive adoption and measure the impact.
Create, manage and optimize lead generation and customer campaign execution for retail loan officers through the use of Guild systems and initiatives.
Assist with coordination of regional events, including industry trade shows, sales rallies, as well as educational events.Assist with special projects as assigned by Director, Field Marketing, and Lead Field Marketing Manager.
Perform other duties as assigned.
Qualifications
Bachelor's in Business Administration, Marketing, or related field required, along with a minimum of two years recent experience in marketing role(s) required.
Prior experience in real estate or the mortgage industry preferred.Demonstrated understanding of email marketing, SEO, and social media best practices
Demonstrated copywriting experience with work samples.
Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.
Passionate about delivering excellence in customer service within a team environment.
Excellent verbal and communication skills required.
Ability to organize and manage multiple priorities simultaneously.
Self motivated with a strong attention to detail.
Ethical, with a commitment to company values.
Supervision
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Titles
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Jr. Field Marketing Manager & Marketing Admin
Requirements
Travel: 20-30%
Physical:
Work is primarily sedentary; occasionally walks and/or stands.
Manual Dexterity:
Frequent use of computer keyboard and mouse.
Audio/Visual:
Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation.
Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.
Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.
Guild Mortgage Company is an Equal Opportunity Employer.Targeted Salary:
$52, $71,700.00/annually
Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant's geographical location.
