Senior Specialist, Integrated Marketing - Jersey City, United States - Verisk

Description

Job Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

This position will have an in-office requirement of 2x a week in our Jersey City location.

We are looking for an ambitious and driven Senior Integrated Marketing Specialist to elevate our integrated marketing efforts. As a member of the team, you will bring your experience to enhance our marketing strategies, support impactful campaigns, and contribute to the overall growth and success of our business unit solution area. This role offers a fantastic opportunity for a marketing professional to begin to develop and lead marketing initiatives within a dynamic and innovative environment.

Responsibilities:

• Strategic Planning: Assist in the development and support the execution of integrated marketing strategies aligned with business goals, solution portfolios, and market opportunities. Work closely with marketing leadership to refine and implement strategic initiatives.
• Market & Competitive Intelligence: Leverage analysis of market trends, customer behaviors, and competitive landscapes to inform integrated positioning, messaging, and campaign strategies. Provide insights that contribute to the company's competitive advantage.
• Customer Journey: Utilize and refine target personas, buyer needs, and purchasing decision processes through comprehensive research, data analysis, and collaboration with cross-functional teams.
• Messaging & Positioning: Adapt and enhance content assets to effectively differentiate our solutions in the market. Ensure consistent and compelling messaging across various channels.
• Campaign Leadership: Support the execution of high-impact marketing campaigns based on data insights. Oversee the marketing calendar and ensure campaigns are executed effectively and on time.
• Event Strategy: Assist in the development of event strategies, including education and content plans for both company-hosted events and tradeshows. Collaborate closely with integrated marketing leadership and the experiential team to maximize the impact of our presence at events.
• Marketing Analytics: Assist in leading the establishment of comprehensive marketing metrics and actively evaluating post-activity outcomes. Provide insights and recommendations for continuous improvement.
• Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams and stakeholders, fostering strong relationships to ensure alignment and success in achieving marketing objectives.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of relevant experience in marketing or related roles.
• In-depth knowledge of integrated marketing strategy across multiple channels.
• Excellent communication and writing skills for crafting compelling marketing materials.
• Exceptional attention to detail with a proactive approach to problem-solving.
• Proven ability to collaborate effectively with cross-functional teams and stakeholders.
• Demonstrated leadership experience in a fast-paced, dynamic environment.
• Knowledge of marketing analytics/metrics, with a track record of leveraging data in decision-making.
• Ability to work successfully in a hybrid environment with in-office expectations of two days per week.

Skills

• • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly;able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed, and motivated; demonstrates endurance

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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