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Jersey City

    Director of Integrated Marketing - Jersey City, United States - AEG

    AEG
    AEG Jersey City, United States

    2 weeks ago

    Default job background
    Description


    NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women's Soccer League ("NWSL") team representing New Jersey and New York.

    The team plays at Red Bull Arena in Harrison, NJ.


    The Role:


    Gotham FC is seeking a Director of Integrated Marketing to lead the creation, planning, and execution of creative endeavors for the club.

    This individual will be responsible for driving a highly creative and impactful marketing plan for the club, developing content that amplifies the club's social and digital presence, and leading with a highly creative, outside of the box approach to increaseing overall awareness of the club.


    Key Responsibilities:
    Own the planning of Gotham's marketing channel across ticket sales, game day, events, and other marketing activities
    Lead cross-channel marketing, including creative execution, for all key customer moments, ticketing and events
    Create a marketing plan to drive ticket sales for Gotham's Founder's Club, season's ticket holders, partial plans and single game tickets
    Plan & execute promotional events to drive new ticket purchases, including watch parties, player announcement events, fan events and other special events
    Craft the marketing strategy for each individual Theme Night & Celebrations; Create and manage a multi-channel marketing plan that uses fan experience, merchandise, special guests and cultural events as marketing moments uniquely for each game
    Ensure digital (email/SMS, web, paid, digital, etc.), social & content plans support and amplify marketing strategy
    Own development, design and sales of merchandise for fans, including pre-season, themed and special event merchandise
    Own marketing activation for game day, including (door giveaways, fan communication, Fan Fest, onsite creative, etc.) and entertainment, alongside Fan Experience
    Work alongside the Partnership team in developing content and marketing strategies that highlight and amplify our key partnerships
    Ensure celebrity owners and other key talent have a role to play in amplifying Gotham
    Ensure on-time and on-budget marketing approaches that hit brand and sales goals

    Qualifications:
    At least 7 years of prior experience
    Experience working in an integrated marketing role, with growth, brand, events and retention marketing experience required; Sports and ticketing experience preferred but not required
    Minimum of 1 year experience managing a marketing team of at least 2 employees
    Demonstrated experience working within a fast-paced environment
    Ability to build strategies and manage tactical execution across all channels
    Experience creating and effectively managing a marketing calendar and budget
    Cross-functional stakeholder experience with Partnership, Events, Comms and Ticketing teams
    Highly effective communicator, both written and verbal
    Craft and communicate compelling narratives, tactical execution
    Proven creativity and capable project management skills
    Experience with marketing analytics and an understanding of data outputs. Has the ability to explore results to make thoughtful and strategic decisions for the organization, while understanding the impact on the business and the return on investment

    Capability & Other Characteristics:
    Experience working in the sports, ticket sales and/or live event space preferred
    Knowledge of the surrounding NJ/NY area with regard to potential marketing opportunities
    Ability to think outside of the box and create unique content, while ensuring projects are completed in a timely manner
    Legally authorized to work in the United States


    Location:


    Based at Gotham FC's business office, which is located at 15 Exchange Place, Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote.

    Ability to attend all home games and any mandatory events as well as away games, as necessary. A willingness to travel for other business-related needs, as they arise. Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed.

    Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC's offices, practice facility and Red Bull Arena.




    Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented.

    We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.


    Job type:
    Full-time Exempt position

    Salary range:
    $134,000 - $144,000


    Benefits:
    Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option


    This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

    The Director of Integrated Marketing may be required to and must be willing to perform other duties as assigned, to meet organizational needs.

    This job description may be modified from time to time, at the sole discretion of Gotham FC.


    This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

    The existence of this job description does not modify the employee's "at-will" status.

    That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.


    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

    #J-18808-Ljbffr
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