Senior Director, Integrated Marketing - Jersey City, NJ, United States - Verisk Analytics

Description

Company DescriptionWe help the world see new possibilities and inspire change for better tomorrows.

Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job DescriptionAbout the RoleWe're looking for an ambitious and driven Sr.

Director, Integrated Marketing ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company.

You'll have a proven track record in developing and executing multi-channel marketing campaigns and coordinating key stakeholders across solutions/products to meet revenue goals.

In addition, you'll exhibit a deep understanding of markets and customers to influence product roadmaps and lead go-to-market strategy for successful solution and product launches.

The Sr.

Director, Integrated Marketing will define the target audiences, marketing strategy, and product positioning strategy for the Core Lines business unit.

You'll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects.

You'll also apply your talent in communicating the value of Verisk solutions to key audiences for key categories through collaboration and relationship-building with colleagues and clients.

ResponsibilitiesMarket & Competitive Intelligence – Identify customer, market and competitive insight needs and initiate research with key stakeholders. Leverage insights to drive marketing and product strategy.

Client Journey – Leverage compelling customer insights from research and third-party data in the development of target personas, buyer needs and the purchasing decision process for product or solutions, including key buyer roles.(Product) Strategy – Identify market/customer needs and define the market opportunity for new features and solutions through demonstrated knowledge of audience and market as well as business unit goals.

Marketing Strategy – Develop multi-channels marketing campaigns based on client insights and audience profiles to deliver on business objectives. Lead go-to-market strategy and planning for new feature and solutions launches.
Messaging & Positioning - Develop product positioning and messaging that differentiates our Core Lines solutions in the market.
Sales enablement – Write or solicit authoritative reports to educate the market on key issues facing the market. Partner with Sales leadership to identify marketing support needed to advance sales pipeline opportunities.

Campaign Development – Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.

Marketing Analytics - Deliver actionable marketing analytics with insights and recommendations to BU leadership to ultimately drive decision making.

Thought Leader - Serve as internal and market-facing SME/thought leader for the product/solution category and target audience to inform business decisions.

Team-Building/Development – Identify critical marketing needs to drive business unit performance and coach/development direct reports to consistently demonstrate core strategic marketing skills.

QualificationsBA in marketing, communications, or related field.

MBA preferred.10 to 15 years of strategic marketing and/or marketing/product management experienceDemonstrated success with developing marketing strategy and getting key stakeholder alignment across multiple channels.

Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions.

Clear understanding of the digital marketing landscape:
marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.
Skilled at leveraging customer and market insights to inform product and marketing strategy decisions.

Successful track record in building and developing high-performing product marketing teamsSuccessful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.

Proven ability to gain executive level alignment on key strategies to drive aligned business outcomes.
Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre- and post-product launch. Define and implement metrics to measure the impact of marketing efforts on business outcomes.
Ability to rapidly prioritize and react to changing business needs and external market dynamics.


SkillsInnovative and creative thinker:

pioneer who embraces bold ideasAdaptable: ability to interact and gain alignment with all levels of the organization including the Executive levelStrategic mindset: ability to identify key industry/market/client trends and position capabilities accordinglyTeam player: high EQ, low ego, resourceful, frugal; treats resources as their own"Let's go" attitude: optimist, contagious enthusiast, sees the upsideAccountability matters: drives for results as coach and team player; bias to outcomesExhibits aptitude: always learning and growing; constantly attempts new experiencesFlexible: works quickly and nimbly;able and willing to wear multiple hats without hesitation; resilientGrit: passionate, self-directed, and motivated; demonstrates enduranceAdditional InformationIn 2023, Verisk received Great Place to Work Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India.

We're also one of the 38 companies on the UK's Best Workplaces list and one of 18 companies on Spain's Best Workplaces list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact.

From our historic roots in risk assessment, we've grown to provide analytic insights that help transform industries focused on some of the world's most critical areas.

Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.
Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies.

Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We're 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.

Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.

• Be Remarkable by doing something better each day in service to our customers and each other
• Add Value by delivering immediate and sustained results that drive positive outcomes
• Innovate by redefining what's possible, embracing challenges, and pushing boundariesVerisk BusinessesUnderwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precisionClaims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiencesProperty Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficientExtreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governanceMarketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagementVerisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become strongerAt Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.

We have received the Great Place to Work Certification for the 7th consecutive year.

We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.

Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers.

We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property.

Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
HR CCPA Privacy Full-timeFunction: MarketingExperience level: DirectorIndustry: Insurance