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    Social Media Coordinator - Baton Rouge, United States - Louisiana State University

    Louisiana State University
    Louisiana State University Baton Rouge, United States

    3 weeks ago

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    Description
    About Us:

    At the forefront of medical discovery as it relates to understanding the causes of obesity, diabetes, cardiovascular disease, cancer and dementia, Pennington Biomedical Research Center is a campus of Louisiana State University and conducts basic, clinical and population research. The Center includes Basic Science, Clinical Research, and Population and Public Health, enabling both focused research and translational science. Research at Pennington Biomedical is supported broadly by multiple NIH Research Centers, and includes approximately 65 faculty and 20 postdoctoral fellows who comprise a network of 44 laboratories and 13 highly specialized core service facilities. Pennington Biomedical is located within state-of-the-art research facilities on a 222-acre campus in Baton Rouge, Louisiana.

    All Job Postings will close at 12:01a.m. CST (1:01a.m. EST) on the specified Closing Date (if designated).

    If you close the browser or exit your application prior to submitting, the application progress will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.

    Job Posting Title:
    Social Media Coordinator - Greaux Healthy

    Position Type:
    Professional / Unclassified

    Department:
    LSUPBRC ExD - BDC - Greaux Healthy Marketing and Communications (Lindsey Blanchard

    Work Location:
    LSU - Pennington Biomedical

    Pay Grade:
    Professional

    Job Description:

    Pennington Biomedical Research Center, a world-renowned academic research institute of Louisiana State University, is seeking a Social Media Coordinator for the Greaux Healthy program.

    Greaux Healthy is a center-wide initiative responsible for translating center research into community action in the form of practices, programs, products, and various other education and community opportunities. The mission of the initiative is to expand the reach and access of Pennington Biomedical childhood obesity prevention and treatment research evidence. Team members are responsible for working across center scientists, lab teams, and leadership within Greaux Healthy (GH) and across Pennington Biomedical (PB). Team members are responsible for the development, implementation, and management of various projects including the development of high-quality consumer products that have the potential for commercialization.

    The Social Media Coordinator will play a key role in shaping the narrative and public identity of the Greaux Healthy brand, ensuring audience- and product-appropriate tone, voice, and style across all social media platforms. This position will support the development of Greaux Healthy's social media platforms while also being responsible for maintaining them. This may include, but may not be limited to, social media calendars and scheduling of posts, creation of organic and paid social media campaigns, interaction with social media audiences, creating events, and updating bios and profile photos.

    Major Responsibilities
    • Develop and maintain Greaux Healthy social media profiles.
    • Manage and develop social media initiatives for Facebook, Instagram, X, LinkedIn, and other platforms as needed.
    • Identify and cultivate relationships with potential creators and influencers to explore collaboration opportunities.
    • Perform research on current benchmark trends and audience preferences for each social account.
    • Design and implement social media strategy to align with goals, including implementing and/or adapting as needed social media strategies developed by third-party vendors.
    • Create, execute, and manage paid social media campaigns.
    • Provide recurring reporting and analysis for both paid and organic social media.
    • Develop and maintain platform and audience specific social media calendars.
    • Generate, edit, publish and share engaging content daily (e.g. original text, photos, graphics, videos, resources, and news).
    Required Qualifications
    • Bachelor's degree in Communications, Marketing, Public Relations or related field.
    • Minimum of 2 years of social media experience.
    • Experience with photo/video design programs, and familiarity with social media tools.
    • Working knowledge of all major social media platforms (e.g. Facebook, Instagram, X, LinkedIn, TikTok)
    • Strong verbal, written, and interpersonal skills.
    • Strong organizational and time management skills.
    • Ability to deliver creative content (text, image, and video).
    Preferred Qualifications
    • Bachelor's degree in Communications, Marketing, Public Relations or related field.
    • 3 - 5 years of social media experience.
    • Proven work experience in social media management.
    • Proven work experience in social media advertising.
    • Experience with Canva, Adobe Creative Cloud, or other design tools.
    Pennington Biomedical Research Center (PBRC) is an equal employment opportunity employer and serves as a model employer for individuals with disabilities.

    Additional Job Description:

    Portfolio samples may be attached to the online application.

    Competencies:
    None

    Special Instructions:
    Interested candidates should include a cover letter, a resume, and a list of three (3) professional references to the online application. Official transcripts are required prior to hire and are not required at the time of application.

    Professional references should be the name, title, company, and contact information from past employers. Professional references should include current or previous supervisors and/or coworkers. Personal references should not be considered for the reference check process.

    We will respect the request that we not contact a current employer. However, we will need to contact a prior supervisor if such a request is made.

    Posting Date:
    May 17, 2024

    Closing Date (Open Until Filled if No Date Specified):

    Additional Position Information:

    Pennington Biomedical is located within state-of-the-art research facilities on a 222-acre campus in Baton Rouge, Louisiana. For more information, visit PBRC.

    Questions regarding career opportunities at Pennington Biomedical should be sent to

    Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

    Benefits - Pennington Biomedical Research Center offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more

    Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University's partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

    Essential Position (Y/N):

    Pennington Biomedical Research Center/LSU is an Equal Opportunity Employer and SAME Agency:

    Pennington Biomedical Research Center and LSU believes diversity, equity, and inclusion enrich the educational experience of our students, faculty, and staff, and are necessary to prepare all people to thrive personally and professionally in a global society. We celebrate diversity and are committed to the principles of diversity and inclusion. We actively seek and encourage qualified applications from persons with diverse backgrounds, cultures, and experiences. PBRC and LSU are also designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance with the accessibility of materials related to this search are encouraged to contact the Office of Human Resource Management at

    Contact Information:

    Questions or concerns can be directed to PBRC Human Resources at or
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