- Brand Management
- Develop brand strategies.
- Conceptualize, build, and execute effective marketing plans and brand reinforcement of the
- Representing the brand internally and externally, continuously showing and educating
- Optimize our brand and community image through marketing, events, community outreach,
- Manage the organization's brand following strategy guidelines, creating clear brand messages
- Marketing and Communications
- With leadership, developing and delivering the annual marketing and communications plan
- Identify, recruit, and coordinate with vendors and event sponsors as needed.
- Develop and execute creative marketing programs, campaigns, and promotions across various
- Collaborate with team members to produce effective communications and marketing products
- Draft high-quality communications ensuring appropriate content, tone, brevity and
- Leverage and track media campaigns
- Build and analyze key metrics and traffic patterns to measure the attribution and performance
- Create and distribute high-quality documents and presentations, which could include monthly
- Community Outreach and Events Management
- Aids in developing, enhancing, and maintaining strategic community partnerships.
- Coordinate with sponsors and vendors.
- With assistance, manages, and updates the organization's digital media such as website and
- Manage event planning to improve participant experience and ensure communication of key
- Aids in planning and coordinating participation in community events such as health fairs.
- While performing the duties of this job, the employee is regularly required to, stand, sit; talk,
- Specific vision abilities required by this job include close vision requirements due to computer
- Light to moderate lifting is required.
- Ability to uphold the stress of traveling.
- Moderate noise (i.e., business office with computers, phones, and printers, light traffic).
- Ability to work in a confined area.
- Ability to sit at a computer terminal for an extended period.
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Description
Job Purpose:
The Marketing Coordinator is responsible for creating high-quality branding, content, and projects that further
the mission of the organization. Along with the Chief Development Officer (CDO), this position leads the
development of the brand identity through marketing initiatives and strategic communications. The Coordinator
is responsible for promoting the organization through various marketing channels, while also developing
and implementing new strategies to identify new opportunities. The Coordinator will work with the leadership
team and is expected to deliver high-quality work with close attention to detail in keeping with the values
of the organization.
Essential Job Functions include, but are not limited to:
Required Education:
Bachelor's degree in marketing or business development is required.
Skill, Licensure, and Knowledge Requirements:
Proficiency in Adobe Suite, Canva, Squarespace, and Fresh Market. Proficiency in Microsoft Office. Firm
grasp of available tools and platforms in the social media space. 3 years of special event experience and
securing event sponsorships. An effective communicator, both written and oral. Ability to
communicate in a professional manner with press and community contacts. Self-motivated, with good
organization skills, detail-oriented, ability to prioritize, multi-task, and meet deadlines. Have a valid
driver's license and auto insurance.
Physical Demands:
The physical demands described here are representative of those that must be met by the employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform essential functions.
Work Environment:
The work environment characteristics described here are representative of those the employee encounters
while performing the essential functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform essential functions.
Travel or Special Requirements:
Driving during the workday as well as local or out-of-state travel may be required to perform job duties.
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