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Marketing & Event Specialist - Entergy Solutions Program - Baton Rouge, United States - APTIM
Description
Job Overview
APTIM is looking for a motivated and experienced Marketing & Event Specialist to join the Entergy Louisiana's Entergy Solutions Program.
Reporting to the Marketing Manager, this role will be responsible for crafting, reviewing, and executing on-message program communication to various stakeholders.
This position is responsible for providing program services and support for Entergy Louisiana's Entergy Solutions Program. Entergy Solutions is the state's energy efficiency program and an incentive program available to all Entergy Louisiana electric customers.The program provides cash incentives to customers for making improvements to residential and commercial buildings that will reduce electricity usage.
Our role as the Program Administrator is to develop energy-savings programs that are vital in the marketplace for residential and business customers.
APTIM is responsible for designing and managing program operations; measuring, tracking, and reporting results; marketing, outreach, and community engagement; and providing engineering and technical resources.
APTIM's Energy Solutions team is a recognized leader in the marketplace.Our award-winning team pursues highly innovative programs providing the full breadth of energy solutions including Demand Side Management, Smart Energy Solutions, Distributed Energy Resources, Grid Modernization and Resiliency.
Our consultants proactively collaborate to define and implement strategies and campaigns around key client drivers, with the primary focus of finding and delivering rewarding projects that exceed expectations and meet unique needs for our clients.
The Marketing & Event Specialist is responsible for communicating the Entergy Solutions brand visually and effectively across all media utilized by the program.
This position will perform a variety of tasks in accordance with established design guidelines, processes, procedures, systems, and follow all contractual requirements related to the Entergy Solutions brand.
Activities include content creation, market segmentation, communications, copywriting, developing social media campaigns, approving collateral, and organizing events and awards.Additionally, the Marketing & Events Specialist will develop or refine these elements where they do not exist or may be improved.
The successful candidate will work with cross-functional teams to deliver high priority projects on behalf of Entergy Solutions and will consistently demonstrate a commitment to fostering a collaborative work environment within the team and the broader organization.
You will also be working with others who are passionate about energy efficiency and making a positive impact on the industry.
Key Responsibilities/AccountabilitiesCreating content for marketing collateral, news releases, web, white papers, case studies, newsletters, advertisements, blog and more.
Developing content strategies to reach business and residential customer segments.
Ensure brand consistency and synergies across programs, responsible for tracking KPI's for Residential programs.
Proofread content created for various collateral materials and ensure accuracy in spelling, grammar and subject matter voice and quality by ensuring brand standards are adhered to.
Create unique and engaging content to drive web impressions, program participation, earned media opportunities, leads, and more.Develop client presentations/program updates to the client.
Partner with Marketing Manager to track ROI for marketing campaigns as requested.
Act as project coordinator with marketing and communications staff to overlay content development strategy with marketing campaigns in market.
Coordinate requests, materials and details surrounding community outreach events with administrator, implementers, and end customer stakeholders.
Maintain an event tracking spreadsheet with event information.
Assist with social media, search engine optimization, curating customer success stories and reporting metrics and success of campaigns.
Perform other related duties as assigned.
Ensure compliance with all APTIM quality and safety policies as well as all OSHA regulations.
Basic Qualifications
Bachelor's Degree Preferred with an emphasis in marketing, communications, or journalism from an accredited college or university or equivalent work experience.
Excellent written and oral communication skills, experience with customer engagement and coordination.
Able to work effectively and professionally in a both a team and autonomously.
Computer Skills desired Microsoft Office, Adobe InDesign, CRM and marketing automation tools, and social media applications.
Self-starter with the ability to manage time, work independently and prioritize projects within established deadlines and handle multiple tasks simultaneously.
Demonstrated ability to execute marketing strategy.Ability to work with all levels of internal staff, as well as outside clients and vendor.
Detail-oriented with excellent time management, project management, and follow-through.
Strong communication and collaboration skills; experience with client engagement and coordination.
Proficient in Microsoft Office software.
Advanced written and oral communication skills.
Desired/Preferred Qualifications
1+ years' experience in the energy efficiency industry preferred.
Understanding of energy efficiency technologies and energy-saving solutions including, lighting, HVAC, and mechanical systems.
Company Overview
APTIM is a global leading professional services company specializing in
engineering, program management, environmental services, disaster recovery, complex asset operation and maintenance, and construction services
. Serving Federal, State & Local, Industrial, Commercial, and Energy & Power clients, we are your partner and relentless advocate.
What We Do
Whether it's safeguarding and maintaining critical power infrastructure, helping communities recover from natural disasters, enabling our armed forces and first responders, or transforming landfills into public parks, we go to work each day knowing that we are making an impact on the world.
Thinking differently and challenging the norm is our mandate. Every day we plan for the unexpected, develop critical insights, and deliver new, creative adaptive solutions. We do this by leveraging teams that include engineers, scientists, builders, economists, craft professionals, procurement, logistics and process experts.
Watch our " How We Make a Difference " Video
https:
//www.entergy-#J-18808-Ljbffr
