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Digital Marketing Manager - Escondido, United States - Bakerhomeenergy
Description
Baker Home Energy, Escondido, California, United States of AmericaJob Description
Posted Saturday, February 24, 2024 at 8:
00 AM
At Baker Home Energy we thrive off of truly living our values - Do the Right Thing, Exemplify Our Reputation, Win Together, and Embrace Change and Growth.
When all of our team members work together with these things in mind, we do great things both individually and as an organization.
Built on 80 years of electrical contracting expertise, Baker continues to innovate and be a leader in the residential solar and battery, heating and air conditioning and home energy solution space.
Baker Home Energy is Southern California's leader in home energy solutions.Built on over 85 years of electrical contracting expertise, Baker Home Energy is California's #1 solar and home battery installer, and a leader in both Heating & Air Conditioning and Roof Replacement.
We are proud that over 30,000 people across Southern California have entrusted us with their home energy needs. We do not take that trust lightly and incorporate a strict set of business ethics into everything we do. It's the Baker passion for excellence and it's who we are.SUMMARY
:
We are seeking a Digital Marketing Manager who can lead and manage all of Baker's B2C digital lead gen and user acquisition activities, including paid media digital channels, analytics, landing page optimization, reporting, paid lead programs and SEO.
In addition, the Digital Marketing Manager will also manage a lighter version of the same channels for a Baker-acquired solar company in Arizona, Streamline Solar, where extensive growth is expected.
This is an amazing opportunity for an experienced digital marketer to create, grow and lead any an expanding company.ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and execute strategies and tactics that ensure quarterly HVAC and Solar digital lead gen targets are hit/exceeded via:
Paid Media
Google Ad suite – paid search, display, retargeting, YouTube, performance max, etc.
Social media ads:
Meta, NextDoor, Pinterest, TikTok, Reddit
OTT & CTV ad buys and optimization
Website Analytics/Management, including GA4, Search Console and Google Tag Manager
Purchased Lead management and optimization, including AngiLeads/HomeAdvisor, SolarReviews, Google LSAs, and others
Expansive remarketing campaigns across multiple mediums
Digital Paid Media strategy and optimization
Managing the digital marketing budget and developing and tracking KPI's
Digital thought leadership and strategy development
Website UI/UX
Agency management and leadership
Build upon Baker's demand generation strategy and bringing new ideas to expand the current digital user acquisition
Support all components of digital campaigns:
landing pages, calls to action, conversion tracking, content creation, A/B testing, calculating statistical significance
EXPERIENCE, EDUCATION:
3-7 years' experience working in a digital marketing position preferred
3+ years' experience in a multi-channel, digital, B2C lead gen business
Demonstrable in-depth knowledge, skills and experience in Lead Gen, Paid Media, Search, Social Media, SEO, Email, Marketing Automation, UI/UX and Content Marketing for B2C businesses
3+ years' experience in GoogleAds and GoogleAnalytics (years of experience can be measured against certifications, project portfolio) - prefer class on Google 4
SalesForce and ServiceTitan CRMs
Ability to balance workload and hit deadlines and deliverables
Ability to interpret and analyze data from multiple sources
Motivation to meet and exceed goals
Experience with marketing automation
You:
Are a team player and are not afraid to roll up your sleeves to get the job done
Have worked in and understand a digital lead gen operation, from the top of the funnel to conversion to re-engagement and upsell
Are analytical, data-driven, results-focused, and know how to use state of the art reporting and KPI's to optimize marketing programs to improve ROI, drive growth, and meet overall company goals and metrics
Have excellent written, verbal, communication skills.
Want to shape and champion Baker and Streamline's digital marketing efforts with ownership over channel spend and strategy
Love building, optimizing, and scaling digital marketing campaigns
PAY TRANSPARENCY:
The starting salary fo
r this opportunity range is listed
. Other rewards may include annual bonus eligibility, which is based on company and individual performance, short- and long-term incentives, and program-specific awards.
Baker
provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan,
paid holidays, and paid time off (PTO). A candidate's salary history will not be used in compensation decisions.
Please note that the compensation information is a
good-faith
estimate for this position. It
assumes a rate based on location and experience.
ACKNOWLEDGEMENTS:
Baker
Home Energy is
an
Equal Opportunity Employer / Disability / Veteran
.
We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.
If you are selected for an interview, you will be contacted by aBaker
Recruiter with a @
bakerhomeenergy
.com email directly from our organization.
Pay Type
Salary
Travel Required
No
Hiring Min Rate
80,000 USD
Hiring Max Rate
110,000 USD
Baker Home Energy, Escondido, California, United States of America
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