Social & Content Marketing Manager - Carlsbad, United States - Upper Deck

Upper Deck

Verified Company

Carlsbad, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

SUMMARY

ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements describe the general nature and level of work being performed by an individual assigned to this job.

Other duties may be assigned.

Strategy

Develop social strategy and content calendars for all social channels (Instagram, YouTube, TikTok, Facebook, LinkedIn, Twitter)
Develop platform growth strategy with the goal of increasing followers and fan engagement including brand collaborations and giveaways
Implement innovative marketing strategies that connect with different target markets across social media
Work closely with product and marketing coordinators to create content and excitement thatsupports product launches and sales
Create a strategy for contesting and user generated content

Content

Create, and delivery authentic and engaging content that excites and entertains fans
Work closely with creative team on builtforsocial content and style guide that incorporates animation, graphic design, product photography, and video
Attend editorial shoots to capture BTS to optimize for social
Organize assets and footage for cross departmental use
Shoot live and edit content that can be cut and used across multiple platforms

Social

Develop relationships with key media, bloggers and social influencers to best tell the story of Upper Deck brand products and initiatives

Management

Oversee, lead and develop team of Community Coordinators
Develop relationships and strategies with league partners and licensors to share updates and information through relevant social media channels

Analytics

Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, posttiming, amplification, and influencer marketing
Track and report social performance and provide ongoing analyses

Community Engagement

Coordinate with customer care team on issues that arise in DMs and comments

INTERACTION

This position will interact closely with the Director of Marketing, Marketing Managers, Community Coordinators and Product Managers, along with other related staff members and key external parties.

SUPERVISORY RESPONSIBILITIES
The Social & Content Marketing Manager will oversee the team of Community Coordinators and a Video Content Producer.

EDUCATION/YEARS EXPERIENCE

Bachelor's Degree with emphasis in Social Media Marketing or related field or equivalent experience
4+ years of experience overseeing social media strategy
Expert knowledge of current social media platforms and trends
Proven experience in copywriting, content planning and creation

REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS AND ABILITIES

Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etc
A track record of growing large followings and engagement on social media, notably Instagram and TikTok
Excellent knowledge of Google Analytics and reporting on social initiatives.
Proven ability to create engaging and highquality social content including video
Knowledge of best practices using Reels, Stories, Live, etc
Indepth understanding of social media trends and pop culture
Creative eye for copy, video and design, and experience working with designers
Excellent planning, organization, and workflow management skills
Intelligent, organized and motivated selfstarter who can work independently
Excellent oral and written communication skills
Ability to work in a fastpaced environment, multitask and manage deadlines
Familiarity with licensed collectibles, trading cards and/or games a plus
Strong ability to lead and work within teams
Must be responsible, dependable and ethical