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    Campaign Manager Programmatic - Burbank, United States - Publicis Imagine

    Publicis Imagine
    Publicis Imagine Burbank, United States

    1 week ago

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    Description
    Job Description

    Job Description

    The Precision team is Zenith's in-house hands-on-keyboard programmatic buying group.

    Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments.

    They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection).

    They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.


    The Campaign Manager owns development and execution of programmatic campaigns across Display, Mobile, and Video channels within Zenith's Precision team.

    This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the team.

    The Campaign Manager provides expertise in optimization strategies and guidance on best practices related to client communication.


    The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

    Campaign Managers must possess a strong inner drive to contribute.


    Responsibilities:
    Effectively communicate digital strategies and rational for tactical approaches for each campaign

    Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

    Develop, grow, and maintain relationships with Precision customers through exceptional client service

    Work with media partners to ensure accurate platform implementation

    Troubleshoot issues on all pre-production and live campaigns

    Exposure to and activation experience of Private Marketplaces (PMP)

    Oversee campaign QA process

    Partner with Analyst on campaign measurement reporting and insights generation

    Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

    Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

    Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance


    Qualifications:
    Qualifications

    1+ year of experience in budget management, campaign management/optimization, or digital media operations

    Proficiency in Excel

    Strong analytical thinking and mathematical skills

    Excellent communication and writing skills

    Strong project management skills

    Strong desire to contribute to a team

    Ability to organize and manage detailed work, as well as work independently and balance multiple tasks

    Additional Information

    Compensation Range:
    $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

    All your information will be kept confidential according to EEO guidelines.

    LI-Hybrid

    Qualifications


    • Four-year college degree
    • Must have 1-2 years of experience in bid management, campaign management/optimization, or digital media operations
    • Client facing experience with the ability to identify risks and effectively manage through issues
    • Understanding of traditional and interactive media planning elements
    • Proficiency in Microsoft Office solutions
    • Strong analytical thinking and mathematical skills
    • Excellent communication and writing skills
    • Strong project management skills
    • Strong desire to contribute to a team
    Additional Information

    If you require accommodation or assistance with the application or onboarding process specifically, please contact []).

    All your information will be kept confidential according to EEO guidelines.

    Veterans Encouraged to Apply


    _Compensation Range:
    $46,500 - $68,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/17/2024._


    \ #LI-Hybrid

    #J-18808-Ljbffr
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