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Campaign Manager, Programmatic - Burbank, United States - Publicis Groupe
Description
About Publicis Imagine:
"If you can dream it, you can do it"- Walt Disney
Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.
We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.
We also too believe that if you can dream it, you can do it.We are Publicis Imagine. Dreaming. Doing.
Job Description
Overview:
The Campaign manager owns strategic planning and campaign execution for an assigned client.
This position is both strategic and tactical in scope, requiring the Campaign manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists.
Campaign managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and DSP campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Campaign managers must possess a strong inner drive to contribute.Responsibilities:
Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Lead campaign setup from beginning tactical stages to ensure timely launches
Oversight of larger and more strategic accounts and client relationships
Develop, grow, and maintain relationships with customers through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
Must have 1-2 years of experience in bid management, campaign management/optimization, or digital media operations
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of traditional and interactive media planning elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
24-4430
Compensation Range:
$46,500 - $68,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/17/2024.
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