Manager, Programmatic Activation - Burbank, United States - Paramount

Description

About Us:

The Marketing Acquisition & Campaign Services (MACS) team is a performance-driven digital marketing team that provides in-house strategy, activation, operations, and analytic support to brands across all of Paramount Global with a heavy emphasis on Paramount Streaming. This includes overseeing the implementation of technology and capabilities across the company's streaming portfolio.

Paramount+ Streaming, a division of Paramount Global., oversees the company's streaming technology and is comprised of world-renowned direct-to-consumer services across free, premium and pay including, Paramount+, a subscription service that combines breaking news, live sports, and premium entertainment, and Pluto TV, the leading free streaming television service in America with 250+ live and original channels.

The Paramount Streaming ecosystem also includes award-winning news services such as, CBSN, CBS News' 24/7 digital streaming news service; CBS Sports HQ, the 24/7 streaming sports news network; and ET Live, a free 24/7 direct-to-consumer streaming network dedicated to all things entertainment. Join the team

Overview:

As Manager of Programmatic Activation, you will help complete growth and customer acquisition campaigns for the Paramount Streaming Services within programmatic demand side platforms.. You will focus on acquisition metrics such as conversion rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate has quantitative skills and experience running paid advertising campaigns on various programmatic and/or CTV platforms.

Responsibilities:

• Programmatic marketing trader, demonstrating quantitative skills to acquire new customers for the Pluto TV streaming service.
• Responsible for overall day-to-day operations, campaign management, and reporting for the programmatic marketing team.
• Support programmatic audience acquisition for the Paramount+ Streaming Service and Pluto TV.
• Become an expert in programmatic RTB buying strategies, optimization algorithms, and data visualization for display, mobile, and video campaigns.
• Combine data analysis and marketing team feedback to create return on investment positive strategies and provide recommendations for complex campaigns to meet customer acquisition objectives.
• Develop insights on how to improve campaign effectiveness and develop proposals on how to expand campaign opportunities.
• Demonstrate our data management platforms to create Paramount first party data user segments that are the most accurate for a particular client.
• Work with the Paramount+ and Pluto TV marketing teams to communicate and report on campaign results.
• Assist the programmatic team with creative uploads and ad trafficking.
• Support other Paramount brands who may run programmatic marketing campaigns.
• Help build our trading standard methodologies, including creating training collateral, and internal resources.

Basic Qualifications:

• 4+ years of experience in digital marketing, digital planning, buying and measurement, or ad operations experience with a proven track record of developing and implementing display, mobile, video and/or other digital marketing programs.
• Bachelor's degree relevant to this position required with a preference for science, math, economics, business, or marketing majors.

Additional Qualifications:

• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
• Effective time management skills – ability to prioritize and meet deadlines
• Advanced MS Excel skills, knowledge of relational databases, SQL, or R/Python a huge plus
• Strong analytical/quantitative skills and the ability to draw insights from extremely large datasets with minimal support
• Open to interviewing digital marketing, financial traders, or business analysts.
• Ability to thrive in a small, intense, and high growth environment

#LI-Hybrid

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $85, ,

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.