Assistant Vice President, Marketing, YSL - New York, United States - L'Oreal

Description

Job Title: AVP, Marketing - YSL

Division: Luxe

Location: 10 Hudson Yards, New York, NY

Reports To: SVP, Marketing

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

What You Will Do:

The AVP of brand marketing will be responsible for managing and growing projects and people in their respective category. A strong interest in fragrance space and deep knowledge of the US fragrance landscape is critical. The ability to analyze market segments to determine need gaps in portfolio online and offline, and key consumer targets are essential to the position. Responsible for brand strategy and business performance as it relations to Fragrances, this role will work in conjunction with Retail Marketing, Consumer Connections and International Marketing counterparts to ensure U.S. needs are met in the development of all products/product concepts, consumer activations and experiences.
1. Marketing Strategy

• Build strategy plan, retail forecast and budgets for brand development and growth
• Develop business cases with team and forecast proposals for new products/sku's
• Liaise with cross-functional teams to execute brand strategy/launch
• Collaborate with Retail Experience to implement marketing direction on launch displays and eventing collatoral
• Establish advertising strategy with Consumer Connections team to align on media direction and platforms
• Foster strong field relationship for sell-thru pulse and product feedback

2. Category Management

• Oversee development of all product concepts, product names and package co, including set development where applicable - in collaboration with International Marketing/ Retail marketing
• Work with CMI team and COE teams to establish appropriate test plans for new products (when applicable)
• Analyze all new product launch results and business impact
• Ensure all launch timetables are met

3. Market Intelligence and Analytics

• Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insights
• Deeply researches customers' brands to bring recommendations to the sales
• Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net
• Focus on new launch and pillar tracking + understanding of what drove volume

4. Budgetary Responsibilities

• Analyze all pertinent costs on finished goods, samples and collateral
• Propose and budget marketing programs to support brands
• Prepare information for bi-annual phase-out decisions, reviewing obsolete inventory levels and lost revenue implications

What We Are Looking For:

Required Qualifications:

• 10-15 years of experience in fragrance/beauty marketing and product in US landscape
• Strong business acumen and understanding of fragrance consumer as well as the Gen Z consumer
• Entrepreneurial spirit, attention to detail, customer-first mindset
• Exceptional oral, written, and interpersonal communication skills
• Proven ability to multi-task and manage complexity
• Ability to interact effectively and professionally with cross-functional departments
• Oversee, nurture and develop category team
• Proficiency in Microsoft Office

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $144,800-$210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways You may just be the right candidate for this or other roles

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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