- Architect current customer and emerging intercultural audience strategy across cross functional teams & channels to deliver a unified approach
- Define audience potential and segments to project business opportunities and outcomes
- Develop governance for audience creation, activation, and measurement
- Build key audience segments with audience profiles and insights
- Partner with global stakeholders to ensure creative is translated effectively for the US market
- Create clear, concise operational briefings around audience and campaigns
- Identify growth opportunities using data to uncover trends or consumer insights that can drive the business and marketing innovation
- Monitor business trends and competitive intelligence for strategic marketing business planning discussions
- Identify, implement, and ensure inclusivity as well as DE&I best practices across audience strategies and outputs
- Serve as the primary architect for cross-functional agency management, collaboration and a holistic briefing approach
- Partner and lead the design, development, execution and synthesis of quantitative and qualitative audience and brand marketing research initiatives
- Partner with cross-functional teams on creation of dashboards and reports
- Translate business objectives and requirements to brand marketing KPIs
- Translate marketing brand health performance into actionable strategic recommendations
- Lead Ad Tracking and Brand Equity tracking through Kantar in coordination with strategic AoR
- Own quarterly and annual impact and KPI review with performance insights to inform strategic recommendations and pivots against business objectives, and test & learn agenda
- Analyze competitive and cultural data to ensure Audi is positioned as a thought leader in premium automotive and innovation
- Demonstrate strong data analysis and modeling skills to distill and identify opportunities
- Innovate and iterate current research approaches to add value and incremental capabilities
- Lead annual and quarterly brief-in presentations with internal and external partners
- Organize and lead partners to enable plans; generate key learnings and develop work that drives the business and delivers on brand goals
- Support annual and quarterly marketing planning meetings for stakeholders to be informed about the audience and marketing plan updates
- Support development of new processes, systems and materials to ensure effective marketing cross-functional alignment and planning
- 10+ years professional experience
- 5+ years intercultural/multicultural research,
- 5+ audience development
- Bachelor's Degree
- N/A
- Entrepreneurial spirit
- Passion for people, business and innovation
- Creative and strategic thinker
- Ability to manage and execute multiple programs and ideas
- Highly developed communication skills interpersonal, presentation and written
- Authentic collaborative behavior and thinking
- Ability to navigate complexity and balance the interests of numerous stakeholders
- Ability to analyze and synthesize data and insights from various sources
- Problem solver, solutions driver
- Resource and project management
- Flexibility, adaptability and resilience
- Demonstrates a strong skillset in presenting hypotheses, conclusions and recommendations to stakeholders across the business with clarity
- Responsible for leading teams
- Brand management experience and ability to drive campaign positioning
- Ability to pro-actively collect and organize data and arrive at insights, opportunities and threats
- Skilled in data analysis and storytelling
- Experience developing audience strategies including research, segmentation and insights for multicultural/intercultural audience
- Solid understanding of DE&I principles, including landscape, effective communications strategies, conscious and unconscious bias
- Expert ability to create clear, concise campaign communications materials
- Experience with campaign tracking and KPI-setting
- Experience working in-house or at an advertising agency in a strategic role
- Domestic & international travel may be required estimated up to 20%
-
Mgr, ence Strategy
10 hours ago
Audi Reston, United StatesMgr, Audience Strategy (Job Number: AUD · Description · "Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and ...
-
Attorney-advisor (General)
1 week ago
US DHS Headquarters Washington, United States**Duties**: · As an Attorney-Advisor (General), GS /15, your typical work assignments may include: · - Providing the General Counsel, other senior DHS executives and attorneys, as well as Department of Justice attorneys with oral and written legal advice on issues relating to the ...
-
Sr. Cyber Investigations Analyst
1 week ago
AIG Reston, United States Full timeWho we are · American International Group, Inc. (AIG) is a leading global insurance organization. AIG member companies provide a wide range of property casualty insurance in approximately 70 countries and jurisdictions. These diverse offerings include products and services that h ...
-
Booz Allen Hamilton Chantilly, United StatesJob Number: R International Affairs Policy Strategy Analyst, Senior · The Opportunity: With all the information available today, it takes a skilled intelligence analyst to know how to find and interpret the best data to give their clients the right answers. With the critical deci ...
-
Community Engagement and Volunteer Coordinator
23 hours ago
Interfaith Works Silver Spring, United StatesTitle: Community Engagement & Volunteer CoordinatorReports to: Director of Faith Community PartnershipsEmployment Status: Full-timeFSLA Status: ExemptPay Rate: $50,000 - $52,000Since its founding in 1972, Interfaith Works (IW) has provided extensive wraparound services to the mos ...
-
Program Analyst, Mid
10 hours ago
Booz Allen Hamilton Arlington, United StatesJob Number: R · Program Analyst, Mid · The Opportunity: · To grow effectively, organizations need help looking at their operation from the outside. Whether standing up a new organization, transforming an existing one, or transitioning an organization such as through a merger or ...
-
Interfaith Works Silver Spring, United StatesJob Description · Job DescriptionTitle: Community Engagement & Volunteer Coordinator · Reports to: Director of Faith Community Partnerships · Employment Status: Full-time · FSLA Status: Exempt · Pay Rate: $50,000 - $52,000 · Since its founding in 1972, Interfaith Works (IW) has p ...
-
Booz Allen Hamilton Arlington, United StatesJob Number: R Cybersecurity Mission Specialist, Senior · The Opportunity: Cyber threats are everywhere, and the constantly evolving nature of these threats can make understanding them seem overwhelming to government agencies. In all of this "cyber noise," how can these organizati ...
-
Cyber Network Defense Analyst
2 weeks ago
Gray Tier Technologies LLC Arlington, United StatesGray Tier Technologies is seeking Cyber Network Defense Analysts (CNDA) with Cloud Forensicsexperience to support this critical customer mission. · Our team provides remote and onsite advanced technical assistance, proactive hunting, rapid onsite incident response, and immediate ...
-
Cyber Network Defense Analysts
6 days ago
BCMC, LLC Arlington, United StatesBCMC provides remote and onsite advanced technical assistance, proactive hunting, rapid onsite incident response, and immediate investigation and resolution using host-based, network-based and cloud-based cybersecurity analysis capabilities. Team personnel provide front line resp ...
-
Senior Cyber Hunt and Incident Response Analyst
2 weeks ago
Phia Arlington, United StatesAt phia we hire talented and passionate people who are focused on collaborative, meaningful work, providing technical and operational subject matter expertise and support services to our partners and clients. We are seeking a Senior Cyber Hunt & Incident Response Analyst to suppo ...
-
Booz Allen Hamilton Quantico, United StatesJob Number: R Imagery Analyst, Senior · Key Role: Provide imagery science support for the exploitation of imagery of sensor disciplines such as Synthetic Aperture Radar ( SAR ) , Thermal Infrared, Spectral, or Geospatial, including OPIR, Moving Target Indicator ( MTI ) , Photogra ...
-
Cyber Network Defense Analysts
2 days ago
Business Computers Management Consulting Group Arlington, United StatesBCMC provides remote and onsite advanced technical assistance, proactive hunting, rapid onsite incident response, and immediate investigation and resolution using host-based, network-based and cloud-based cybersecurity analysis capabilities. Team personnel provide front line resp ...
-
Cyber Network Defense Analysts
2 weeks ago
BCMC, LLC Arlington, United StatesBCMC provides remote and onsite advanced technical assistance, proactive hunting, rapid onsite incident response, and immediate investigation and resolution using host-based, network-based and cloud-based cybersecurity analysis capabilities. Team personnel provide front line resp ...
-
Cyber Network Defense Analysts
5 days ago
BCMC, LLC Arlington, United StatesBCMC provides remote and onsite advanced technical assistance, proactive hunting, rapid onsite incident response, and immediate investigation and resolution using host-based, network-based and cloud-based cybersecurity analysis capabilities. Team personnel provide front line resp ...
-
Program Analyst, Senior
1 week ago
Booz Allen Hamilton Arlington, United StatesJob Number: R · Program Analyst, Senior · Key Role: · Analyze strategies, plans, programs, and · policies · to provide recommendations for how to improve them. Author, assess, and examine strategic planning documents,implementation plans, operations orders, presentations, tal ...
-
Host-Based Systems Analyst
5 days ago
Node Arlington, United StatesHost-Based Systems Analyst · Location: Arlington, VA · Must have an active Top Secret Security Clearance · Node provides remote and onsite advanced technical assistance, proactive hunting, rapid onsite incident response, and immediate investigation and resolution using host-based ...
-
Imagery Analyst, Senior
5 days ago
Booz Allen Hamilton Quantico, United StatesProvide imagery science support for the exploitation of imagery of sensor disciplines such as Synthetic Aperture Radar · ( SAR ) , Thermal Infrared, Spectral, or Geospatial, including OPIR, Moving Target Indicator · ( MTI ) , Photogrammetry, and Light Imaging Detection and Rang ...
-
Booz Allen Hamilton Washington, United StatesJob Number: R Foreign Military Sales Analyst, Mid · The Opportunity: Are you searching for a position where you can use your program analysis skills to make a difference? A program requires a significant investment of limited resources across multiple projects. With that level of ...
-
Defense Acquisition Analyst, Senior
1 week ago
Booz Allen Hamilton Arlington, United StatesJob Number: R · Defense Acquisition Analyst, Senior · The Opportunity: · As an acquisition management professional, you know that both sides of the acquisition and contracts lifecycle are pivotal to your clients' missions. We're looking for someone like you to be a liaison to t ...
Mgr, ence Strategy - Reston, United States - Audi
Description
Mgr, Audience Strategy (Job Number: AUD
Description
"Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road. In our relentless pursuit to become the number one premium car brand in America, we need employees who share in this spirit of challenging the status quo in everything that we do.
Role Summary:
It's a time of massive transformation for the automotive industry and Audi is leading the way. From product, technology and design innovation to new customer-centric and digital-first experiences, we are living progress and reimaging opportunities to thrill and ignite the next generation of premium consumers through the Audi brand.
This role is focused on defining and activating brand marketing strategies that will drive growth for Audi into the future. The ideal candidate will be a strategy expert, with experience in intercultural and current premium and emerging consumers. They will be responsible for using key insights to inform customer-centric marketing strategies to unlock the brand across integrated initiatives. This person must be a seasoned strategist with cultural curiosity and a laser focus on the data and a passion for the customer.
Role Responsibilities:
Strategy 75%
Research & Reporting (15%)
Integrated Planning 10%
Qualifications
Qualifications:
Years of Experience:
Education Required:
Education Desired:
Skills:
Specialized Skills Required:
Specialized Skills Desired:
Work Flexibility:
Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.
#LI-MN1
#LI-Hybrid
Primary Location: United States-Virginia-Reston