- Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentation
- Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities
- Proactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fit
- Design and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of products
- Cultivate deep expertise about our industry, customers, offerings, and the competitive landscape
- 5+ years of product marketing or strategy experience with enterprise services or software products
- Demonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystems
- Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market details
- Expert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentations
- Strong collaboration, detail orientation, project management, and market research skills
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Head of Product Marketing
2 weeks ago
LogicGate Chicago, United StatesLogicGate was founded with a rebellious spirit and lofty objective: to build a modern risk management platform that helps our customers grow by transforming business risks into opportunities. Since our founding in 2015, we've secured more than $156M in four funding series to help ...
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Product Marketing Manager/specialist
1 week ago
Harris Associates Chicago, United StatesAt Harris, the true value of what makes us successful is found in our people. It is our unique mix of cultures, experiences, beliefs and backgrounds that sets Harris apart from the rest. We constantly strive to cultivate, nurture and amplify an unparalleled environment, where we ...
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Product Marketing
4 hours ago
Komatsu Chicago, United StatesKomatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution ch ...
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Product Marketing
4 hours ago
Komatsu Chicago, United StatesKomatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution ch ...
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BlueSnap Chicago, United StatesTel Aviv-Yafo, Tel Aviv District, IL · Intermediate · Full-time · HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive tripl ...
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Product Marketing Manager
5 days ago
Archetype Permanent Solutions Alsip, United StatesWe are seeking a Product Marketing Manager to join our growing team. Are you a strategic thinker and team player with a knack for product management? Join us in our mission to enhance oral health and drive industry innovation · **Responsibilities**: · - **Financial Management**: ...
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Product Marketing Specialist
15 hours ago
Illinois Auto Truck Co., Inc. Des Plaines, United StatesIllinois Auto Truck Co., Inc. (IATCO) is the leading manufacturer of new clutch assemblies, clutch components, supplemental clutch parts and flywheels for class 6, 7 & 8 vehicles / medium & heavy-duty trucks. Founded in 1939, Illinois Auto Truck Co. is an ISO-9001 certified, four ...
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Director of Product Marketing
1 week ago
Northern Impact Chicago, United StatesOverview · One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as ...
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Product Marketing Manager
2 weeks ago
The Lactation Network Chicago, United States· Are you passionate about defining product strategy and positioning? Are you motivated to revolutionize the standard of care in women's health? · The Lactation Network (TLN) is in search of an experienced Product Marketing Manager to bridge the gap between product development ...
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Director of Product Marketing
1 week ago
Casechek Chicago, United StatesThe Opportunity · Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only Solution provides ...
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Product Marketing Manager
1 week ago
HealthJoy Chicago, United StatesCome for the mission. Stay for the experience.Let's keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you Healthcare benefits are complex, underutilized and a mystery for ...
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Product Marketing Manager
1 day ago
CRB Workforce Chicago, United StatesWe are currently looking for a Product Marketing Manager. · We have 1 open position. Please apply and we can discuss · Location: · Anywhere in the US (Remote) · Salary: · $120,000 - $160,000 · Benefits: · Full benefits · Type: · Full Time, Direct Hire · Sponsorship Avai ...
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Product Marketing Manager
2 weeks ago
Epsilon Chicago, United StatesJob Description · The Epsilon Data Practiceis seeking a passionate marketer to leverage our industry-leading data and translate it into strategic marketing initiatives. You'll collaborate with key stakeholders across Data, Marketing, and Sales to unlock the power of our data prod ...
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Product Marketing Manager
2 weeks ago
project44 Chicago, United StatesWhy project44? · At project44 we're on a mission - to make supply chains work. · project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted ...
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Manager Product Marketing
1 week ago
Epsilon Chicago, United StatesJob Description · The Epsilon Data Practice · is seeking a passionate marketer to leverage our industry-leading data and translate it into strategic marketing initiatives. You'll collaborate with key stakeholders across Data, Marketing, and Sales to unlock the power of our data ...
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Product Marketing Manager
1 week ago
Harris Associates Chicago, United StatesAt Harris, the true value of what makes us successful is found in our people. It is our unique mix of cultures, experiences, beliefs and backgrounds that sets Harris apart from the rest. We constantly strive to cultivate, nurture and amplify an unparalleled environment, where we ...
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Product Marketing Manager
2 weeks ago
Epsilon Chicago, United StatesJob Description · The Epsilon Data Practiceis seeking a passionate marketer to leverage our industry-leading data and translate it into strategic marketing initiatives. You'll collaborate with key stakeholders across Data, Marketing, and Sales to unlock the power of our data prod ...
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Product Marketing Manager
1 week ago
Kuraray America , Inc. Chicago, United StatesPlease Note: · 1. If you are a first time user, please create your candidate login account before you apply for a job. · 2. If you already have a Candidate Account, please Sign-In before you apply. · Job Description: · The Broadcom Automation Team is expanding, and we are loo ...
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Product Marketing Manager
1 week ago
LaSalle Network Chicago, United StatesLaSalle Network has partnered with a leading consumer product company seeking a highly motivated and strategic Product Marketing Manager to join their team for a 1-year long contract opportunity · As a Product Marketing Manager, you will play a pivotal role in driving the success ...
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Product Marketing Manager
2 days ago
Forsta Inc Chicago, United StatesPG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. heal ...
Associate Director, Product Marketing - Chicago, United States - Publicis Media
Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR , CAC 40].PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge.
PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business.
This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.
The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for both internal educational and external marketing purposes.
In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.
This is a hybrid role, requiring three days in-office each week.If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
The Associate Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:
The successful candidate should have:
Our Publicis Groupe motto "Viva LaDifférence"meanswe'rebetter together, and we believe thatour differences make us stronger.
It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.
We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.REQ #
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Associate Director, Product Marketing professionals in Chicago
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Danijela Besirevic
Housekeeping Manager
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Sara Altwal
Entrepreneur- Marketing Professional
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Drew Anderson
Clinical Research Associate
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Sheila Robles
Experienced Facilities Manager
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Ritu Agarwal
Strategic Global Benefits & Compensation Leader
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Hashim Hamdani
Account Success Executive