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    Director of Product Marketing - Chicago, United States - Northern Impact

    Northern Impact
    Northern Impact Chicago, United States

    6 days ago

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    Description
    Overview

    One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as a key member of the company's marketing team. Your primary responsibilities will include crafting product positioning, messaging, and go-to-market strategies, facilitating seamless collaboration between product and marketing teams.

    The ideal candidate will possess a deep understanding of consumer insights, innovative product development, brand positioning, and effective cross-functional collaboration with product strategy and development, marketing communications, and operations. Focus areas will encompass product offer and promotion, positioning (including competitive analysis), customer segmentation, and the formulation of new product go-to-market plans.

    Responsibilities
    • Develop and refine a comprehensive marketing and growth strategy, detailing customer acquisition, retention, and go-to-market initiatives, and oversee its execution to drive new and recurring revenue and overall growth.
    • Support the creative development of campaigns, ensuring accuracy in feature, benefit, and claims representation.
    • Evaluate and analyze product revenue performance and marketing activities, recommending enhancements and evolution, while identifying opportunities for incremental growth.
    • Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies.
    • Demonstrate thought leadership on emerging trends and consumer insights to inform and validate product positioning, messaging, and communications.
    • Lead the development of consumer personas and segmentation strategies.
    • Serve as the product and category expert, comprehensively understanding price, offers, positioning, and the competitive landscape.
    • Monitor and analyze the effectiveness of performance marketing campaigns, collaborating with the performance marketing team to iterate and implement strategies to enhance customer acquisition cost (CAC), improve customer lifetime value (LTV), and increase overall acquisition volume.
    • Track and report on key performance indicators (KPIs) to gauge the success and impact of marketing initiatives.
    Qualifications:
    • Bachelor's degree in Marketing, Business, or a related field; MBA is advantageous.
    • 8+ years of experience in product marketing, encompassing messaging, positioning, and communications strategy, preferably within the direct-to-consumer industry.
    • 3+ years of experience in subscription product categories.
    • Proven expertise in developing and executing multi-channel go-to-market strategies.
    • Strong leadership and communication skills, with a demonstrated ability to collaborate effectively across diverse teams.
    • Analytical mindset with the capacity to interpret data and drive data-driven decisions.
    • Experience leveraging consumer insights to develop impactful marketing programs and campaigns.
    • Demonstrated success in developing and executing effective product launch plans.
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