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    Product Marketing Manager - Chicago, United States - Forsta Inc

    Forsta Inc
    Forsta Inc Chicago, United States

    3 weeks ago

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    Description


    PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders.

    Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries.

    Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business.

    We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

    Like all great companies, our success is a function of our people and our culture.

    Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands.

    As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process.

    Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

    Our Mission:
    To

    elevate the human experiences

    at the heart of business by offering insights that

    sharpen understanding

    of the needs of individuals and populations, and

    provide guidance

    on how to meet those needs.
    We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs.

    Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty.


    Our Values:
    Champion the Client
    We demonstrate an unwavering passion for delivering high-quality solutions and service. We commit to understanding the goals and needs of our clients. We always look for opportunities to improve and create value. Each of us understands our role in enabling client success.
    All Together Better
    We are united by the common purpose of our vision and mission. We promote teamwork and a culture of belonging by building strong relationships and fostering trust. We collaborate to identify and develop innovative solutions.
    We recognize that change is constant and presents opportunities to learn, adapt, and evolve. We seek creative solutions to challenges and e pursue them with optimism and enthusiasm.
    Do the Right Thing
    We demonstrate commitment to all our stakeholders, including clients, staff, and partners. We take personal accountability for our responsibilities and actions. We do right by each other by acting with honesty and kindness. We provide meaningful recognition and feedback to others.
    Job Description

    Forsta is the world's leading provider of experience and research technology.

    We work with some of the world's best-known brands to help them discover, understand and share smart insights packed with real action potential.

    We collaborate, we listen, we tailor, we design the solution together. We adapt our market-leading experience and research technology to our clients' needs, not the other way around.

    We're searching for an exceptional Product Marketer to help us present our products in ways that will strengthen our brand and boost sales.

    This position can be located in either Boston or Chicago.
    Forsta is a new name, but we've been innovating for over 25 years.

    Today we're more than 700 strong, working with nearly 1,000 market research agencies around the world, from boutique specialists to the largest international networks.


    We're looking for specific skills in:

    Messaging/Positioning:
    Develop compelling enterprise and agency messaging that's aligned with our brand narrative, products/solutions, and competitive differentiators and resonates with our key personas and their value drivers

    Sales Enablement:

    Create and execute a full range of sales tools, including sales decks, playbooks, case studies, guides, product videos and more to improve close rates and decrease time-to-sales.

    Be glued at the hip with our sales teams, accompanying them on sales calls, learning first-hand what works and what doesn't with customers and prospects

    Content Creation/Demand Generation:
    Create middle-of-the-funnel marketing content aligned to buyer personas (which you'll own), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts

    Competitive Intelligence:
    Understand Forsta's buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction

    You'll be:
    Creative AND quantitative — You're an analytical thinker, that appreciates strong brand design and copy
    A minimalist — You use the least number of words to get your message across
    Tech savvy — You easily transform technical concepts into engaging stories
    Versatile — You like short-form copy as much as you like longer, heavy-weight content
    Autonomous — happy coming up with content ideas on your own, researching unfamiliar topics as you go
    Organized — You can manage complex projects
    Calm under pressure — Able to work with short deadlines, delivering at speed when required

    You'll know how to:


    Captivate audiences — know your buyers, decision makers, influencers and users, who are they, how they buy, their product purchase criteria and pain points.

    Map the journey — Documenting the buyer journey, including where they get information, and the who, what, when and why behind the decisions they make

    Enable sales – Educating and training sales colleagues on the problems we solve for our buyers / users / influencers, developing internal tools and external collateral.

    Compete — Understanding our buyers and competitors, partnering with product management and sales teams to align on content, strategy, vision, and direction
    The competitive landscape and how our competitors are positioned.
    Collaborate — with Sales, Marketing and Product Management to develop product positioning and messaging that resonates.

    Essential Skills and Experience:
    5+ years of product marketing experience in either B2B or B2C technology
    English language to native or bilingual standard, with demonstrable experience driving production of product marketing collateral
    Familiar with CRM and marketing automation tools such as Marketo and Salesforce
    Familiar with Content Management Systems
    Strong ROI-tracking skills, able to prove what is –or isn't—working
    Great people skills to interact with colleagues, cross-functional teams and third parties.
    Must be a solid writer.
    Bachelor's degree in business or marketing.
    SAAS /Software marketing experience
    Experience in customer experience, Voice of the Customer or market research industries.
    Qualifications

    SAAS /Software marketing experience
    Experience in customer experience, Voice of the Customer or market research industries.
    Additional Information

    ll positions at Press Ganey require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position.

    Background checks may include some or all of the following:

    SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test.

    By applying for a position with Press Ganey, you understand that you will be required to undergo a background check should you be made an offer.

    You also understand that the offer is contingent upon successful completion of the background check and results consistent with Press Ganey's employment policies.

    You will be notified during the hiring process which checks are required for the position.
    Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce.

    We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.

    Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

    However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

    The expected salary for this position ranges from $100,000to $120,000. It is not typical for offers to be made at or near the top of the range.

    Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained.

    Market and organizational factors are also considered.

    In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

    All your information will be kept confidential according to EEO guidelines.

    Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.

    At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.

    You may be just the right candidate for this or other roles.

    #J-18808-Ljbffr
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