Director of Web Experience, B2B Enterprise Marketing - NEW YORK, United States - Dow Jones

Description

Job Description:

The Dow Jones B2B Enterprise Marketing team is hiring We're looking for a collaborative and results-driven Web Experience Director to support our B2B businesses (Risk & Compliance, Factiva, Dow Jones Newswires).

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Dow Jones Newswires, Factiva and Risk & Compliance. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts.

Job Description:

In this role, you'll be responsible for optimizing and transforming the B2B website experience to achieve B2B business objectives. You'll work closely with digital marketing resources and platforms and will focus on creating a seamless and impactful web destination that supports B2B efforts to raise awareness of our brand, capabilities and expertise; showcasing how we can help industry clients address their most critical issues. The website will be at the center of a multi-channel digital experience.

This role is based in-person in New York, reporting to the Executive Director of Digital Marketing.

You Will:

• Collaborate with Marketing, Sales and the Business Proposition team to craft and deliver a digital destination that resonates with select industries and target accounts to drive awareness, build our reputation and deepen relationships.
• Build and lead a web team responsible for the digital architecture, customer journey, web design and development, web analytics and optimization, and SEO.
• Optimize the website for SEO and user experience, ensuring content is both search engine friendly and crafted to meet the needs of our customers and prospects.
• Collaborate with Social Media and Paid Media to create a cohesive omni-channel experience.
• Manage and optimize all agency relationships related to the website, including design, development, translation, and SEO partners and vendors.
• Contribute to key design and user interface/user experience (UI/UX) decisions in partnership with marketing and creative teams.
• Maintain and continuously enhance a robust website measurement, testing and analytics program to understand and report on site performance and inform future enhancements.
• Stay abreast of the latest trends and advancements in digital marketing and technology, continuously exploring opportunities to enhance our digital strategy.
• Act as the steward of the website taking a client centric approach informed by data.
• Partner with the Corporate Communications team to ensure message alignment across the Dow Jones website.

You Have:

• 10 years experience working in digital marketing, with at least 4 years leading websites, ideally within the B2B space at a global level
• Demonstrated ability in supporting digital web transformation initiatives and optimizing user experiences
• Deep knowledge of Content Management Systems including Wordpress, Uberflip, Adobe, Optimizely or other major CMS platforms required.
• Website-related reporting experience using Google Analytics 4, Google Tag Manager, and other reporting and analysis tools preferably in the Google Suite
• Strong knowledge of SEO techniques and SEO platforms like Conductor
• Understanding of UX/UI design principles and user-centered design methodologies.
• Excellent project management skills with a proven ability to keep teams to a tight deadline and work across time zones.
• Knowledge of CRM systems like Salesforce and marketing automation platforms like Eloqua, Hubspot, or Salesforce Marketing Cloud
• Skilled in nurturing team diversity, catalyzing innovation, and applying critical thinking to complex problems.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $100,000 - $250,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 41485