- A degree in English, communications, marketing or a related field is required.
- Must have a minimum of ten years' experience writing content for an agency, communications department, freelance clients or publications.
- Possesses knowledge and experience in the tenets of traditional marketing.
- Demonstrates creativity and documented immersion in digital/ social media.
- Experience in sourcing and managing content deyelopment and publishing.
- Exhibits the ability to jump from the creative side of marketing to the analytical side and demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills, especially regarding creating strategic proposals.
- Practices superior time management.
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
- Manages Ergon division marketing through onboarding, product education and travel to events and project sites.
- Coordinates asset development with division teams through project meetings, industry events and travel to secure needed assets on project sites.
- Administer the creation and publishing of relevant, original, high-quality content which includes creating regular publishing schedules.
- Implement editorial calendars to manage content and plan specific, timely marketing campaigns.
- Identifies, develops, and executes digital marketing campaigns and programs. Monitor campaigns to ensure projects are staying aligned to budget and targets.
- Creates roadmaps and plans strategic initiatives and optimization efforts to hit identified goals and targets.
- Interfaces with division leaders and the communications team to deliver results through integrated marketing communications.
- Monitors trends in social media tools, applications, channels, design, and strategy.
- Analyzes campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization and social advertising campaigns.
- Promotes content through social advertising. Manages social media marketing campaigns and day-to-day activities.
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Marketing Manager - Flowood, United States - Ergon
Description
We are a great company with great pay and great benefits. Ergon is a relationship-driven company that values each employee's willingness to learn and contribute to the team. We are family owned with locations throughout the world, but we pride ourselves on maintaining a small company feel.We have an opening for a Marketing Manager in our Corporate Communications Department. The Marketing Manager creates and implements marketing strategy for Ergon's Integrated Services & Logistics companies. Working both as an individual contributor and collaboratively with a team, this role is responsible for the implementation and execution of inbound and outbound marketing programs across a variety of channels, including trade media, email, SEO, social media, and web content management systems.
The ideal candidate will be able to see needs and initiate solutions. He or she must be a creative self-starter who works well under pressure both independently
and with a team, is extremely detail-oriented and comfortable with strict deadlines.
Marketing Manager Qualifications:
Ergon is an EEO/AAP Employer.
Job Reference: Marketing Manager
Employment offer contingent upon pre-employment drug test, background check, and MVR.
