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Marketing Analytics Manager - Jackson, United States - ecoATM
Description
Position Overview:
The Analytics Manager will use expertise in data analysis and interpretation to provide business and customer insights to aid in making data-driven decisions.
This role will support the optimization of paid media campaigns through the implementation of a continuous testing regimen, develop and oversee the design and optimization of customer segments to aid in targeted marketing and promotional activities, model and forecast customer retention behavior and LTV to maximize ROI, and provide general analytics support to the organization.
Key ResponsibilitiesEvaluate the effectiveness of various digital and offline marketing campaigns and help optimize those campaigns.
Assist marketing in designing and evaluating the effectiveness of campaigns and messaging strategies against specific customer personas.
Develop models for customer behavior and lifetime value identifying segments of consumers.
Collaborate on a cross-functional basis with Marketing, Pricing & Promotion, Operations, Business Development, and Finance to implement customer segmentation, acquisition, retention, and LTV models in guiding various business decisions
Aid in applying demographic and psychographic profiles of existing and prospective ecoATM customers to decisions around kiosk expansion planning, marketing budgets, and business growth.
Collaborate on a cross-functional basis with Marketing, Pricing, Operations, Product, and Finance to implement customer segmentation, acquisition, retention, and LTV models in guiding various business decisions.
Various ad hoc analysis to support business needs.
Required Education & Experience
Undergraduate degree in Mathematics, Economics, Statistics, Computer Science, Physics, or a related discipline is required. MBA preferred.
5+ years of progressive experience working in analytics, finance, strategy, marketing, and/or related functions.
Required Knowledge, Skills & Abilities
Proficiency with Tableau, Google Analytics, or other BI tools is required.
Significant experience using clustering/segmentation, regression, and advanced statistical techniques in a marketing context is required.
Experience using demographic and/or affinity data to develop and test customer segmentations.
Strong data visualization and data narrative skills.
Strong SQL coding skills.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Ability to adapt to the needs of the organization and employees.
Ability to prioritize tasks and to delegate them when appropriate.
Proficient with Microsoft Office Suite or related software.
Knowledge of wireless handset industry a plus.
Business Travel
Limited business travel of up to 10% may be required.
Location
(Where
will you be working
from within the US
Pay Range
Base Pay:
$90,000 -$115,000
*This position may also be
eligible for
a bonus and
short-term and long-term incentives based on individual and company performance.
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