Product Marketing Manager - Westminster, United States - Kuraray America , Inc.

Kuraray America , Inc. Westminster, United States

1 week ago

Description

Product Marketing Manager

Your Title:
Product Marketing Manager

Our Department:
Architecture and Design

Are you an experienced product marketing professional with a good grasp of how product marketing can drive commercial objectives while delivering value to our customers? If yes, Trimble's Architecture and Design division is looking for a strategic thinker like you to join our growing Product Marketing team.

You will own the go-to-market strategy for our most popular flagship product offering.
About Our Architecture & Design Division

Used by over 41 million global users, the Architecture and Design division's offering, SketchUp, is a popular and well-loved ecosystem of 3D modeling and design tools.

Today, hundreds of thousands of architects, engineers, contractors, and other creatives use SketchUp to design and develop everything from complex construction details to intricate energy-efficient buildings.

What You Will Do

In this role, you will collaborate with an incredibly diverse group of teams, including Product, Growth, Customer Success, Sales, Content, Demand Generation, Creative, and Marketing Operations.

You will be a vital part of the team and pivotal in supporting our go-to-market strategy.

You'll manage the offering's positioning, segmentation strategies, own the GTM activities for product and feature launches, conduct customer research, and identify new initiatives that drive value for our users and business.

You put your strong communication and collaboration skills to use when working across cross-functional teams, and are comfortable using data and insights to anchor your approach.

You also:
Create core product positioning, validate messaging, and help evangelize product offerings internally and externally.

Are the voice of the customer and use a range of market insights and qualitative and quantitative feedback from users to help validate value propositions and uncover growth opportunities.

Sit at the intersection of Product, Marketing, and Sales, working cross-functionally with all teams to bring products to market.

Drive go-to-market execution for launches and feature updates by building and scaling go-to-market launch plans and playbooks.

Construct one-pagers, decks, battle cards, and competitive analyses to support sales initiatives.

Identify and propose segment opportunities, influencing stakeholders on product pricing and pricing models.

Own the launch performance reports working alongside data analysts, and use data to refine campaign and go-to-market tactics.

Work on business cases for new products and features showing the investment, expected return, and implementation plans.

Manage the win/loss program for your product line

Equip cross-functional teams for success by training them on market problems, personas, competitive intelligence and other market data.

What Skills & Experience You

Should

Bring
5+ years of product marketing experience, ideally for B2B software/SaaS products

Relevant degree in marketing or equivalent practical experience

Demonstrated track record in creating & delivering high-impact, results-driven, multi-channel GTM strategy using data and insights.

Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members.

Experience with Jobs to be Done/Outcome-Driven Innovation research processes/framework.

Excellent verbal and written communication, with the ability to command attention and build consensus among external and internal customers at varying levels.

Experience conducting customer interviews and developing personas.

Expert project manager with experience working in an agile project management style.

Proficiency with Google Apps and Miro.

Experience with SketchUp or a background in the AEC industry is a bonus but not required.

Meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset.

In addition to a resume, please submit a one-page summary of two GTM plans you've ideated and completed and include primary goals and outcomes.

Skills & Experience You

Could

Bring - Desirable but not required
Product Marketing Alliance core certification

Experience with SketchUp or a background in the AEC industry is a bonus

Trimble's Inclusiveness Commitment
Trimble is a global team of driven, committed, and ambitious people who are transforming the way the world works. A workplace where you can bring your whole self to work every day. Be valued for who you are and what you contribute.

We'll appreciate it if you put your vision into motion and you will create opportunities — for our customers, our community, and yourself.

Trimble knows that quality of life shapes the quality of work. That's why we strive to keep our people happy and healthy. We evaluate our compensation and benefits regularly and adapt them to the local needs of our global organization.

Trimble is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor.

Trimble's Privacy Policy
Pay Equity

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position.

This compensation range is based on a full time schedule.

Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

Hiring Range:
Bonus Eligible?
Yes

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.

Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

Trimble is proud to be an equal opportunity employer. We welcome and embrace our
candidates' diversity and take affirmative action to employ and advance individuals
without regard to race, color, sex, gender identity or expression, sexual orientation,
religion, age, physical or mental disability, veteran status, pregnancy (including
childbirth or related medical conditions), national origin, marital status, genetic
information, and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company, and we consider
qualified applicants consistent with applicable federal, state, and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities, and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your job, contact

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Product Marketing Manager - Westminster, United States - Kuraray America , Inc.

Description

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