- Responsible for external communications, including website, ad copy, email and blogs
- Use key brand personas as a guide to develop campaigns, strategies, and content
- Responsible for executing content that resonates with a global audience and supports expansion efforts
- Responsible for testing and tracking content performance and adjusting strategies as needed
- Responsible for upholding our editorial guidelines and ensuring a consistent, desirable message is conveyed through communications channels
- Responsible for identifying relevant communication opportunities and creating, placing, and communicating content and messages
- Responsible for crafting stories that resonate with our target audience and delivering them in innovative ways
- Responsible for the end-to-end content journey for a customer, including developing messaging strategies for nurture tracks, advertising, and websites
- Ability to collaborate with product marketing, PR, demand generation, sales, customer support, and creative teams to develop content marketing strategies and deliverables
- Plan and define our content distribution strategies based on platform metrics, and what is driving the biggest engagement/revenue to hit our goals
- Ability to plan, develop, and publish content on our blog.
- Ability to write for the website, email, landing pages, social media, and advertising.
- Ability to write long and short-form content.
- Editing and proofreading content from other team members.
- Ability to organize your work and efficiently meet campaign deadlines.
- Degree in communications, marketing or (4+ years) of equivalent experience in marketing communications.
- Expert written and communication skills with experience creating copy to build awareness, nurture, convert, and retain customers.
- Strong copywriting skills: clear, concise, and grammatically correct copy, and mastering a brand's unique language.
- Familiarity with commonly used style guides.
- Working knowledge of the Google Suite.
- Experience creating copy for a global audience.
- Basic understanding of Search Engine Optimization (SEO) best practices.
- Experience working with a brand that has a large community base.
- Ability to work within deadlines and move projects forward.
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Content Marketing Manager - Westminster, United States - Trimble
Description
Your Title: Content Marketing ManagerLocation: Westminster, CO
Our Department: Marketing Demand Center
Do you have a passion for connecting brand and demand into integrated marketing campaigns? Join us in shaping a thrilling future together The marketing team is looking for a content marketing manager with strong communication, content creation, content strategy, and persona-based copywriting skills. The successful candidate will have an impeccable eye for detail and an excitement to write for different platforms, formats, and campaigns
What You Will Do
Lead and coordinate multiple marketing functions, driving innovative strategies and programs to boost our products and services. Develop and execute marketing plans for various market sectors. Foster a high-performing team by selecting, nurturing, and evaluating talent to ensure seamless operations.
Trimble is transforming how the world works by delivering products and services that connect the physical and digital worlds. Core positioning, modeling, connectivity, and data analytics technologies enable customers to improve productivity, quality, safety, and sustainability. From purpose-built products to enterprise lifecycle solutions, Trimble software, hardware, and services are transforming a broad range of industries such as agriculture, construction, geospatial, transportation, and logistics. For more information about Trimble (NASDAQ: TRMB), visit
About The Demand Center
The Demand Center is responsible for bringing architecture, engineering, and construction products to market on our eCommerce store and the full marketing lifecycle of those eCommerce products.
Trimble's Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.
Trimble's Privacy Policy
Pay Equity
Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.
Hiring Range:
79924
106000
Bonus Eligible?
Yes
Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
Trimble is proud to be an equal opportunity employer. We welcome and embrace our
candidates' diversity and take affirmative action to employ and advance individuals
without regard to race, color, sex, gender identity or expression, sexual orientation,
religion, age, physical or mental disability, veteran status, pregnancy (including
childbirth or related medical conditions), national origin, marital status, genetic
information, and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company, and we consider
qualified applicants consistent with applicable federal, state, and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities, and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your job, contact
