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    Marketing Director - Minneapolis, United States - Colliers

    Colliers
    Colliers Minneapolis, United States

    2 weeks ago

    Default job background
    Description
    Make your next move an expert one.

    At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities.

    Why Colliers?

    Our enterprising environment needs your expertise to facilitate Colliers' continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career.

    OVERVIEW

    As the Director of Marketing at Colliers Mortgage Holdings (inclusive of our Mortgage, Securities, Funding, and Insurance teams) you will play a pivotal role in developing and executing strategies to enhance our brand presence, drive lead generation, and support our business growth. You will lead and grow a talented team of marketing professionals to collaborate with a wide range of stakeholders and maintain responsibility for achieving our broader marketing goals and objectives.

    OBJECTIVES AND RESPONSIBILITIES

    Development of Overall Marketing Strategy
    • Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives
    • Partner with marketing and executive stakeholders across the Colliers enterprise and its affiliated companies (Rockwood Capital, Harrison Street) to ensure brand alignment
    • Define key performance indicators (KPIs) and regularly assess and report on the effectiveness of marketing initiatives
    • Collaborate with the executive leadership team to establish marketing budgets and allocate resources effectively
    Maintaining Competitive Advantage
    • Conduct market research to understand industry trends and competitor activities
    • Provide insights and recommendations to stay ahead in the market
    • Apprise leadership team of market developments and opportunities
    Managing Social Media Presence:
    • Develop and implement social media strategies to increase engagement, followership, and brand awareness
    • Create and curate content that aligns with our brand identity and values
    • Monitor and analyze social media metrics to track the effectiveness of campaigns
    Website Design and Management:
    • Oversee the development and maintenance of the company website
    • Ensure website content is up-to-date, user-friendly, and optimized for SEO
    • Implement strategies to improve website traffic and user engagement
    Oversight of Conference and Event Planning:
    • Plan, coordinate, and execute industry conferences, seminars, and events
    • Collaborate with event vendors and partners to ensure successful event execution
    • Evaluate event outcomes and propose improvements for future events
    Employer Branding:
    • In collaboration with HR and Talent Acquisition, develop and execute an employer branding strategy to attract top talent
    • Highlight the company's culture, values, and career opportunities
    • Manage employer branding campaigns across various platforms
    Creation of Marketing Collateral
    • Create and maintain marketing collateral, including tear sheets and term sheets
    • Collaborate with graphic designers and content writers to produce high-quality materials
    • Ensure consistency and accuracy of marketing materials
    QUALIFICATIONS
    • Bachelor's degree in Marketing, Communications, Business, or a related field
    • Proven experience in marketing roles, preferably in B2B marketing, commercial real estate, securities, or commercial finance industry
    • Strong digital marketing skills and proficiency in social media platforms
    • Excellent project management and event planning skills
    • Market research and competitive analysis expertise
    • Experience with website management and content management systems
    • Strong written and verbal communication skills
    • Ability to work collaboratively in a fast-paced environment
    • Detail-oriented with a focus on delivering high-quality results
    • Familiarity with financial services, RFP processes, and real estate terminology preferred
    BENEFITS

    We offer a comprehensive benefits package for employees and their families including medical and dental plan; 401k plan including company matching; firm funded life and disability insurance.

    #LI-BS1

    Make your next move an expert one and join us as we lead the industry into the future.

    Direct applicants only please, no agencies.

    Colliers provides equal employment opportunity to all persons. No employee or applicant for employment will be discriminated against because of race, creed, origin, marital status, sexual orientation, age, otherwise qualified disabled or veteran status or any other characteristic protected by law. If you are a qualified applicant who requires reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, please contact
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