- Develop traditional & digital media strategy & execution in partnership with Agency partners to support commercial KPIs.
- Traditional Channels include (but not limited to): National and Local Network Television, National & Local Cable Television, National & Local OTT / CTV, National and Local Radio, Digital Audio, & Print.
- Foster strong collaboration between the internal team, other departments and agencies to develop holistic and impactful marketing campaigns
- Lead an integrated strategy between media, digital, website, and nurturing efforts grounded in data analytics and a continuous improvement testing framework.
- Lead and cultivate a team-oriented environment that encourages innovation, accountability and high performance
- Continuously optimize media mix while managing the media budget across all platforms.
- Organize & lead cross functional media optimizations with key partners based on channel specific KPIs to maximuizxe ROI and achieve key performance indicators
- Support the team in building comprehensive analytic tools and reporting for all media, web, and nurturing channels
- Communicate and coordinate with internal stakeholders and external partners while responding in a clear, concise, and timely manner
- Be at the forefront of media and marketing trends as they evolve overtime
- Very strong knowledge of Traditional Media channels
- Strong knowledge of Digital Media channels
- Experience working with digital agencies
- Strong analytical, collaboration and problem-solving skills
- Experience in managing owned web, digital, and SMS channels
- Ability to work and thrive in a high growth, fast-paced entrepreneurial environment
- Effective communication skills and adaptable communication style for interacting with team members, upper management, and partners
- Ability to navigate ambiguity, change, and uncertainty to deliver results with cross-functional teams in a positive manner
- Proficient with Microsoft Office Suite or related software
- Bachelor's degree in Marketing, Communications, Business, or related field required (MBA preferred)
- Five to seven years of related experience in business, marketing, Advertising Agency, or related field
- Minimum three years of management experience
- Med Tech Experience preferred
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Marketing Director - Minneapolis, United States - Inspire Medical Systems I
Description
Job Description
Job DescriptionABOUT INSPIRE MEDICAL SYSTEMS
Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Our focus on patient outcomes is at the core of everything we do, and our "think I can" attitude drives us to make a difference in the lives of those seeking alternative sleep apnea treatments.
WHY JOIN OUR FAST-GROWING TEAM
At Inspire, we value people – your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering hybrid work schedules, excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement.
If you're passionate about making a difference in people's lives and want to work with innovative technology, come be a part of our great team
ABOUT THIS POSITION
Required Skills:
Education & Experience:
Inspire Medical Systems provides equal employment opportunity (EEO) to all employees and applicants without regard to race, color, religion, creed, sex, national origin, age, disability, marital status, familial status, sexual orientation, status regarding public assistance, membership or activity in a local commission, military or veteran status, genetic information, or any other status protected by applicable federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social and recreational programs. Inspire Medical Systems complies with applicable laws governing non-discrimination in employment in every location in which Inspire Medical Systems has facilities. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.
Inspire Medical Systems is an equal opportunity employer with recruitment efforts focused on ensuring a diverse workforce. Applicants with a disability that need accommodation to complete the Inspire Medical Systems application process should contact Human Resources at or email (dot)com
Inspire Medical Systems participates in E-Verify.