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Director of Marketing - Minneapolis, United States - CLA (CliftonLarsonAllen)
Description
CLA is a top 10 national professional services firm where our purpose is to create opportunities
every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services.
CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.
How you'll create opportunities in this Director of Marketing for Digital Services role:
Drive Digital branding strategy with ROI to maximize spend allocations in partnership with leaders and stakeholders.
Confirm personas and direct strategy to engage and build client base/loyalty.
Work with service leaders to create solutions/bundled pricing for market.
Focus on "Groups of Clients" such as global and government contractors – to provide a seamless experience based on market need.
Amplify impact of products through press releases and direct marketing (channel ideas to communications)Support national events strategy (internal, external, webinars) collaborating with MPSs.
Primary support for firmwide priority to drive Digital Services throughout CLA
Work alongside leaders to connect with top clients, glean sentiment, share CLA story (could also take form of client focus groups) that result in Digital product awareness and growth.
Work alongside leaders & Chief Solutions Officer to develop/drive data-based opportunities to understand trends.Lead the planning and execution of go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans.
Responsible for driving awareness of the Digital products within the CLA FamilyAnalyze metrics / celebrate successes.
Analyze market trends, competitor activities, and consumer habits. Grow brand reputation through innovative solutions and effectively position pricing. Report performance of marketing campaigns against ROI and other key performance indicators. Assess sales and advertising techniques and make recommendations to ensure promotional efforts are consistent with the branding strategy.
What You Will Need
10 years of relevant experience.
Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree. Bachelors' degree in a Design, Digital Marketing, Marketing, Communications, or related field preferred.
Proficient in Microsoft Word, PowerPoint, and Outlook.
Our Perks
Flex (unlimited) Time Off
Up to 12 weeks paid parental leave
Paid Volunteer Time Off
Mental health coverage
Quarterly Wellness stipend
Fertility benefits
Complete list of benefits here.
Equal Opportunity Employer /AA Employer/Minorities/Women/Protected Veterans/Individuals with Disabilities.
Click here to learn about your hiring rights.
Wellness at CLA
To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.
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