- A minimum of five to seven years in product marketing rolesTrack record:Ability to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with the corresponding impact to revenue contributionEducation: Bachelor's degree in marketing or business, or bachelor's degree in computer science or engineering Master of Business Administration is idealSkills:Must be a natural, authentic storytellerMust be very strong at creating new, impactful positioning and messagingHighly familiar with messaging frameworks and storytelling methodologiesMust be able to deliver clear, compelling written and verbal communicationsMust be collaborative, enjoy autonomous work, and be a supportive team memberKnowledge or direct experience with SPM technologies (Varicent and competitors)Has a good eye for evaluating creative designs that will resonate with target buyersOpen to experimenting with new approaches, testing hypothesis and establishing KPIs that can help determine effectivenessAble to balance innovation against known and effective approachesAbility to analyze and interpret disparate datasets to derive insights; willingness to change direction based on results illustrated through analyticsSignificant project planning and management experience for cross-functional, metrics-driven projectsBuild relationships with functions outside of product marketing, including marketing, product management, engineering, sales, customer success, services, and ops teamsConsensus building leadership style, decisive decision-maker, persuasive influencerEstablished relationships with analyst community and other influencers (associations, thought leaders, partners, etc
-
Director, Marketing
1 day ago
Red Bull Gruppe Minneapolis, United StatesThe Director of Marketing (DOM) · The Director of Marketing (DOM) is a key leader within our marketing organization, responsible for business planning through execution of all local marketing activities and fully responsible for the marketing mix across a Region. The DOM drives b ...
-
Director of Marketing
4 weeks ago
CLA (CliftonLarsonAllen) Minneapolis, United StatesCLA is a top 10 national professional services firm where our purpose is to create opportunities · every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than ...
-
Marketing Director
1 week ago
Recooty Minneapolis, United StatesCOMPANY OVERVIEW · Empowering Innovation: Abound Corp · Abound Corp is at the forefront of the global market, launching unparalleled cloud solutions that redefine the potential of local businesses and creators. Our all-in-one platform enhances operational efficiency, marketing ...
-
Marketing Director
3 weeks ago
EisnerAmper Minneapolis, United StatesJob DescriptionAt EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next step as a seasoned professional, the EisnerAmper experience is one-of-a-kind. You ca ...
-
Marketing Operations Director
1 week ago
Siteimprove Minneapolis, United States Full timeDescription · Are you passionate about driving change and fostering growth? Are you a detail-oriented individual with a drive for excellence? If so, we have an exciting opportunity for you Siteimprove is seeking a dynamic Marketing Operations Director to lead the charge in buildi ...
-
Director, Marketing
1 day ago
Red Bull Minneapolis, United StatesThe Director of Marketing (DOM) is a key leader within our marketing organization, responsible for business planning through execution of all local marketing activities and fully responsible for the marketing mix across a Region. The DOM drives brand differentiation and growth by ...
-
Marketing Director
1 week ago
Inspire Medical Systems I Minneapolis, United StatesJob Description · Job Description · ABOUT INSPIRE MEDICAL SYSTEMS · Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved med ...
-
Sales and Marketing Director
5 days ago
Saint Therese of New Hope Minneapolis, United StatesBe part of the Saint Therese difference We are seeking a full-time Sales and Marketing Director to join our team The qualified individual should have previous sales and marketing experience and previous experience working in a fast paced environmen Marketing Director, Sales, Dire ...
-
Marketing Operations Director
1 week ago
Siteimprove Minneapolis, United StatesAre you passionate about driving change and fostering growth? Are you a detail-oriented individual with a drive for excellence? If so, we have an exciting opportunity for you Siteimprove is seeking a dynamic Marketing Operations Director to lead the charge in building our marketi ...
-
Director of Product Marketing
1 week ago
Perforce Software Minneapolis, United StatesPosition:Director of Product Marketing – Automated Testing & Code Quality · Location:Minneapolis, MN · Perforce develops DevOps tools that improve software quality and security as well as team productivity for several of the world's leading companies, such as PIXAR, CD Projekt Re ...
-
Sales and Marketing Director
5 days ago
Saint Therese Minneapolis, United StatesBe part of the Saint Therese differenceWe are seeking a full-time Sales and Marketing Director to join our team The qualified individual should have previous sales and marketing experience and previous experience working in a fast paced environment.The Saint Therese DifferenceFor ...
-
Digital Marketing Director
1 week ago
Alliance Franchise Brands Minneapolis, United StatesAlliance Franchise Brands is seeking a Digital Marketing Director. The person in this position will manage a team that develops and executes digital marketing strategies and tactics for a B2B franchisor with approximately 600 locations spread across eight brands in the U.S. and C ...
-
Marketing and Communications Director
1 week ago
Morgan Stanley Minneapolis, United StatesPOSITION SUMMARY: · The Director of Marketing & Communication is a senior level position on a Financial Advisor / Private Wealth Advisor team. This industry professional plays a vital role in supporting the team's growth and overall business development goals through various bran ...
-
Sales and Marketing Director
4 days ago
Saint Therese Minneapolis, United StatesBe part of the Saint Therese differenceWe are seeking a full-time Sales and Marketing Director to join our team The qualified individual should have previous sales and marketing experience and previous experience working in a fast paced environment. · The Saint Therese Differenc ...
-
Marketing and Communications Director
5 days ago
East Phillips Improvement Coalition Minneapolis, United StatesAbout us · East Phillips Improvement Coalition is the neighborhood organization or the Citizen Participation Organization for the East Phillips neighborhood in South Minneapolis. · East Phillips is a neighborhood within the Phillips community in South Minneapolis. Its northern ...
-
Regional Marketing Director
1 week ago
Willow Bridge Property Company Minneapolis, United StatesOverview: · If you love making people feel at home, youll love working at Willow Bridge Property Company. Whether youre just starting your career or joining later in your journey, were eager to help you find your perfect fit. Willow Bridge is a full-service residential property ...
-
Pillsbury United Communities Minneapolis, United StatesORGANIZATIONAL OVERVIEWWe are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of programs, neighborhood centers, social enterprises, and partnerships connects individuals and their ...
-
Associate Director, Regional Marketing
1 week ago
TG Therapeutics Inc Minneapolis, United StatesJOIN US · Open Position · Title: Associate Director, Regional Marketing · Location: Field · If you are interested in the below position, please send your resume to · and REFERENCE THE POSITION TITLE within the subject line. · Organizational Overview · TG Therapeutics is a fu ...
-
Senior Director of Marketing Communications
4 weeks ago
Gravie Minneapolis, United StatesHi, we're Gravie, and we are building the health plan of the future. For the past few decades, the health insurance industry has evolved to serve the needs of employers, insurance companies, brokers, and (sometimes) doctors and hospitals. The needs of the consumer, however, have ...
-
Marketing Director
3 weeks ago
Inspire Medical Systems Minneapolis, United StatesABOUT INSPIRE MEDICAL SYSTEMS · Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA s ...
Product Marketing Director - Minneapolis, United States - Varicent
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software.
Evolving quickly to become the fastest growing software company in North America according to Deloitte's Fast 50TM in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time.
We are looking for talented, driven people that can make an impact across our organization.The Director of Product Marketing position plays a critical role in furthering key go-to-market initiatives, with the ideal candidate working to support product, marketing, and sales effectiveness.
This role serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams.The Director role will influence go-to-market strategy, including helping to identify market opportunities, influencing product strategy, lead sales and GTM product enablement, supporting pipeline development, and supporting revenue generation.
This role requires strengths in value-based messaging, cross-functional collaboration, leadership, and domain expertise.What You'll Do:
Guiding, creating, and delivering differentiated positioning, messaging, and buyer personas to impact the development of compelling content to communicate value and support sales cycles (throughout the buyer journey)
Supporting GTM strategy and execution, as it specifically relates to product/domain responsibilitiesPerforming market, customer, and competitive research (primary and secondary) to segment the market, produce buyer insights, and identify new product opportunitiesLeading new product/feature messaging and supporting product management teams in roadmap developmentSupporting marketing programs that drive awareness, engagement, and pipelineCollaborating with demand teams to build and execute high-response campaignsHelping field sales, customer success, and partner teams land new prospects and further penetrate existing customersEnabling sales teams, GTM teams, and strategic partners on how to position Varicent productsProviding broader marketplace with thought leadership and innovative ideas in the Sales Performance Management spaceFostering relationship growth through customer advocacy (CABs, RUGs, corporate events, field activities)Build and execute cross-functional projects that align to corporate objectives and deliver clear, defined goals and outcomesWhat You'll Bring:
Experience:Ten or more years of B2B technology experience, ideally sales performance management space
Success Outcomes:
1-3 MonthsCreate/update product positioning and messaging for assigned offering(s) Create and communicate project plans for aligning work to OKRs and key objectives (for FY25, this will be aligning to revenue goals and pipeline progression (Stage 2+) for respective product area4-6 MonthsExecution and demonstration of progress on top projects7 Months & beyondAt least one major initiative complete with metrics to demonstrate outcomes and impact Clear progress towards FY25 targets and goals for respective product responsibilitiesVaricent is committed to creating a diverse environment and is proud to be an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you require accommodation at any time during the recruitment process please email .comVaricent is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact