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Brand Strategist - San Francisco, United States - FocusKPI Inc.
Description
FocusKPI is looking for a Marketing Manager / Brand Naming Specialist to join our client, a high-tech SaaS company.Work Location:
Remote:
anywhere in the US
Duration:
12-14 months
Pay Range:
$65/hr to $75/hr
Responsibilities:
Drive naming programs from discovery and brief writing, name generation and research, to the creation of tools and guidance for internal rollout for external success
Connect naming to our brand strategy and brand-building efforts
Reduce ambiguity and mitigate risks to the business and brand via a strategic, thoughtful, and disciplined approach to naming
Help simplify how our products, features, and offerings show up in the world
Help continually evolve our naming process and brand foundations for consistency, coherency, and scale
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field
4-6 years of hands-on experience creating successful names for products, features, and brands
Bonus points for naming in more than one industry, including
B2B SaaS naming experience
Excellent live facilitation of video meetings
Ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
Excellent written and verbal communication
You will be successful here if you have:
A strategic understanding of why naming matters and the creative chops to make names sing
Being comfortable collaborating with a wide range of stakeholders, including brand experts and brand novices
Done plenty of hands-on naming - from soup to nuts (not just a manager of the process)
Embrace an agile approach to naming and branding
Thank you
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
NOTICE:
Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via email domain. If you have received fraudulent emails now or in the past, please report it to
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