- Develop and execute a comprehensive omnichannel analytics strategy aligned with the company's sales and marketing objectives
- Collaborate with cross-functional teams with GIACO to align analytics efforts with business goals and strategies
- Identify scalable capabilities and resources for advanced analytics, insights, and automated recommendations
- Assess current and future omnichannel analytic needs, aligning them with business objectives, and prioritize initiatives for resource allocation
- Allocate resources for integrated promotion according to affinities and strategy by therapy area
- Establish mechanisms for budget monitoring, review spending vs. plan, evaluate ROI to align analytics initiatives with organizational goals
- Analyze customer behavior and preferences to identify meaningful audience segments
- Utilize segmentation insights to personalize marketing content and recommendations
- Collaborate with sales and marketing teams to develop targeted strategies based on customer segments and generate strategy for integrated omnichannel promotion for execution
- Provide insights on optimizing marketing spend allocation across channels to maximize ROI
- Define key performance indicators (KPIs) to assess the effectiveness of omnichannel marketing campaigns
- Collect business stakeholder analytics and dashboard requirements to ensure omnichannel reporting dashboards and KPIs are meeting stated needs
- Develop and maintain comprehensive omnichannel reporting dashboards and KPIs
- Monitor and report on omnichannel engagement metrics to assess campaign performance and customer interactions
- Assess the effectiveness of campaigns using key performance indicators (KPIs) and attribution models
- Identify opportunities for campaign optimization and share insights with the marketing team
- Provide regular presentations with actionable recommendations to cross-functional and executive teams to optimize omnichannel campaign performance
- Responsible for all internal and external commercial data sources. Identify and evaluate third party data sources to identify most appropriate data required to support and inform commercial business decisions.
- Manage relationship with third party data vendors
- Establish quality standards for data collected internally and externally and ensure that those standards are continually being met
- Proficient in digital media and customer analytics
- Experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets
- Experience with approaches to testing platform effectiveness and media analytics/reporting
- Familiar with frequently used pharmaceutical data sources
- Extensive experience and knowledge of advanced Statistical models and methods, and Statistical Design of Experiments
- Deep expertise in at least one statistical analysis platform such as SAS, R, or Python
- Proficiency in data analytics tools and software, as well as a strong command of data visualization tools to present findings effectively
- Excellent communication, presentation, and external stakeholder engagement abilities
- 7+ years of progressively advancing experience in a related industry is required; specifically, a minimum of 3 years of experience in the pharmaceutical or healthcare sectors
- Candidates who have demonstrated excellence in digital and data-focused insights and analytics roles within the retail, consumer packaged goods (CPG), or financial industries may also be considered.
- Extensive experience in pharmaceutical analytics, healthcare consultancy, or a related field
- Strong understanding of the life sciences industry
- Proven leadership and team management skills
-
Content Marketing Associate
4 days ago
G2 Capital Advisors Boston, United States**About G2 Capital Advisors** · **About the Role**: · We are not your typical investment bank. The G2 team is made up of former C-level owners and operators who intimately understand the complexities of running a business We pride ourselves on meeting our clients where they are, ...
-
Analyst Ii Workforce Systems
1 day ago
Ahold Delhaize USA Quincy, United States**Address**:USA-MA-Quincy-1385 Hancock Street · **Store Code**:Workforce Administration · Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant F ...
-
Director, Us Hcp Immunology Marketing
5 days ago
Sobi Waltham, United States**Company Description** · **_ · At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team o ...
-
Sr. Director, Marketing Operations
2 days ago
IQVIA Boston, United States Full timeSr. Director, Marketing Operations · Job Overview: · Key marketing leadership role, focused on developing strategies for marketing attribution, processes to track MQL to pipeline contribution, marketing effectiveness measurement, omnichannel strategy, and execution across IQVIA' ...
-
Sr. Director, Marketing Operations
4 weeks ago
IQVIA Boston, United States Full timeSr. Director, Marketing Operations · Job Overview: · Key marketing leadership role, focused on developing strategies for marketing attribution, processes to track MQL to pipeline contribution, marketing effectiveness measurement, omnichannel strategy, and execution across IQVIA' ...
-
Account Service Manager
6 days ago
RESULTICKS Boston, United StatesJob Description · Job DescriptionTitle: Account Service Manager · Job Function: Account Manager / Campaign Manager · Role Type:Full-time · Location: Major Metro Area, Canada or USA · Reporting to:Head of Customer Success · Stakeholders:Customer Success / Sales / Product · ...
-
Senior Data Analyst
6 days ago
Grand Circle LLC Boston, United StatesJob Description · Job DescriptionJob Title: Senior Data Analyst · Company: Grand Circle LLC · Location: Boston, MA · Job Type: Full-time (Hybrid - 3 days in office) · We are seeking a highly skilled and motivated Sr. Data Analyst to contribute to the development of cutting-edge s ...
-
Senior Digital Media Partnerships
1 week ago
IQVIA LLC Boston, MA, United StatesSenior Digital Media Partnerships page is loaded · Senior Digital Media Partnerships · Apply locations Boston, Massachusetts, United States of America time type Full time posted on Posted 2 Days Ago job requisition id R IQVIA's Digital Enablement Center of Excellence powers ex ...
-
Director, Medical Data
1 week ago
OPEN Health Boston, MA, United StatesIdeal candidate is expected to work from the office 2-3x a week or as business dictates. · This role ensures the development and implementation of efficient program operations and systems (particularly SuccessFactors) to meet current and future needs of the organization, while e ...
-
Associate Director of Analytics
1 week ago
ad+one Boston, United States PermanentAssociate Director of Analytics (fully remote option available) · Position Overview: · We are seeking an accomplished Associate Director of Analytics working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in cr ...
-
Sales Development Representative
6 days ago
RESULTICKS Boston, United StatesJob Description · Job DescriptionJOB DESCRIPTION - Sales Development Representative · Title: Sales Development Representative · Job Function: Sales Development / Inside Sales · Role Type:Full-time · Location: Boston Metro Area, NA · Reporting to:Head of Sales, North America ...
-
Director, People Team
1 week ago
OPEN Health Boston, MA, United StatesDirector, People Team This is a hybrid role based in Hingham, MA; Ideal candidate is expected to work from the office 2-3x a week or as business dictates. Job Summary The Director, People Team is a business partnering role that plans, directs, coordinates, and oversees regional ...
-
Senior Sales Executive
4 days ago
RESULTICKS Boston, United StatesJob Description · Job DescriptionTitle: Senior Sales Executive · Job Function: Sales Department · Role Type:Full time · Location: Remote: Major Metro Areas, United States · Reporting to:CRO · Stakeholders:Sales / Marketing / Customer Success · About Resulticks · Resulticks ...
-
Associate, Omnichannel Design Services
1 week ago
Wayfair Boston, United States Full timeThe Design Services Sales Strategy & Operations team is looking for an Associate to help build one of our newest consumer-facing sales teams. This role will play a critical role in driving the discovery, testing, and implementation of programs & initiatives to grow / scale our Om ...
-
Principal Business Consultant
5 days ago
Veeva Systems, Inc. Boston, MA, United StatesVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...
-
Sales Operations Director
23 hours ago
Pointr Boston, United StatesJob Description · Job DescriptionOur Story · Pointr is a global leader in indoor location technology. Our mission is to deliver reliable, scalable, and intuitive location experiences to connect people with and within buildings across omnichannel Web, Mobile, and Kiosk platforms. ...
-
Director, Architecture
1 week ago
Fidelity Investments Boston, MA, United StatesJob Description: · The Role · Would you like to help shape the future of Fidelity's Personal Investment (PI) customer engagement using your expertise in building enterprise scale customer data platform? The CDP Solution Architect plays a key role in the Fidelity Enterprise Arch ...
-
Director, Architecture
1 week ago
Fidelity TalentSource LLC Boston, MA, United StatesJob Description: The Role · Would you like to help shape the future of Fidelity s Personal Investment (PI) customer engagement using your expertise in building enterprise scale customer data platform? The CDP Solution Architect plays a key role in the Fidelity Enterprise Archit ...
-
Retail Sales Associate
6 days ago
EssilorLuxottica Boston, United StatesRequisition ID: · Store # : 00P020 Prudential Center Ray-Ban · Position: Full-Time · Total Rewards: · RAY-BAN − Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. From its debut in ...
-
Retail Sales Associate
3 days ago
EssilorLuxottica Group Boston, United StatesRequisition ID: 845184 · Store #: 00P020 Prudential Center Ray-Ban · Position:Full-Time · Total Rewards: Benefits/Incentive Information · RAY-BAN − Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear fo ...
Director, Omnichannel Analytics - Boston, MA, United States - Vertex Pharmaceuticals
Description
Director, Omnichannel Analytics page is loaded
Director, Omnichannel Analytics
Apply locations Boston, MA time type Full time posted on Posted Yesterday job requisition id REQ-20496Job Description
As the Director of Omnichannel Analytics , you will be responsible for shaping our data analytics strategy, budget planning by therapy area, ensuring the appropriate integrated omnichannel promotion strategy, and collaborating with business unit teams to derive actionable insights to improve customer experiences and business outcomes.
Key responsibilities will include and are not limited to the following:
Omnichannel Function Strategy and Leadership:
Budget Planning:
Integrated Promotion Planning:
Performance Measurement and Reporting:
Data Management:
Required Skills:
Qualifications:
Bachelor's and 10 years of experience with a minimum of 7 years of experience in fields such as digital analytics, business administration, statistics, data mining, applied mathematics, engineering, computer science, or related areas. Alternatively, qualification with a Bachelor's degree and a minimum of 10 years of experience in the mentioned fields. An advanced degree in a quantitative discipline such as Statistics, Analytics, Econometrics, or Mathematics is highly preferred.
#LI-Hybrid
#LI-KO1
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at
Similar Jobs (2) Associate Director, Access Strategy Analytics & Insights
locations Boston, MA time type Full time posted on Posted 13 Days AgoDirector, US Hemoglobinopathies Digital Strategy & Analytics
locations Boston, MA time type Full time posted on Posted 24 Days AgoVertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases. The company has approved medicines that treat the underlying causes of multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease and transfusion-dependent beta thalassemia — and continues to advance clinical and research programs in these diseases. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including APOL1-mediated kidney disease, acute and neuropathic pain, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency .
Founded in 1989 in Cambridge, Mass., Vertex's global headquarters is now located in Boston's Innovation District and its international headquarters is in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 14 consecutive years on Science magazine's Top Employers list and one of Fortune's 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit or follow us on Facebook , Twitter/X , LinkedIn , YouTube and Instagram .
The diversity and authenticity of our people is part of what makes Vertex unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people's lives.
Our vision is clear: to be the place where an authentic, diverse mix of talent want to come, to stay, and do their best work.
#J-18808-Ljbffr