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    Senior Analyst - Dallas, United States - Publicis Sapient

    Publicis Sapient
    Publicis Sapient Dallas, United States

    3 weeks ago

    Publicis Sapient background
    Description

    Your Impact:


    You will function as part of a world class Data Analytics team working directly with clients in North America & Canada.

    The role will focus on supporting data collection, reporting and experimentation practices of the client to drive incremental project initiatives through thought leadership.

    Leads initiatives focused on analytics implementation, customization, and automation of data collection processes.
    Develops cohesive measurement strategies and planning that ensures data collection aligns to client's priorities.
    Recommends processes for integrating platforms ensuring free flow data between systems.

    Have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Analytics especially for big retail client's having complex eco-systems (multiple sites/apps, 100s of custom tags, multiple implementation techniques for main site/syndicate sites etc.)


    Must be hands-on and work as part of technical analytics team for data framework implementations using (Adobe Analytics, Adobe Target, Adobe Launch, Adobe Mobile SDK)
    Design, develop and implement technical tagging requirements for company web, mobile and app platforms.

    Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.

    Develop and perform code modifications, testing and deployment where appropriate.

    Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium).

    Ability to write custom scripting, JavaScript, jquery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements.

    Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser's console and other tools is a must.
    Participate in clients' QA and deployment processes (Agile methodology, etc.)

    Hands-on experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, HTTPWatch or WASP.

    Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics.
    Must be comfortable with advanced segmentation capabilities within Adobe Analytics.

    #J-18808-Ljbffr
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