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    Marketing Manager - Bethesda, United States - JIM COLEMAN INFINITI

    JIM COLEMAN INFINITI
    JIM COLEMAN INFINITI Bethesda, United States

    1 week ago

    Default job background
    Description
    Ability to work in a fast-paced environment
    Ability to move ideas to action
    Excellent soft skills such as interpersonal, presentation, and collaborative skills
    Ability to manage time and juggle multiple projects
    Strong written and communication skills
    Solid understanding of website analytic tools (i.e
    Responsibilities

    Plan and execute all digital marketing
    Design, build, and maintain our social media presence
    Measure and report performance of all digital marketing campaigns
    Identify trends and create growth strategies
    Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data
    Collaborate with agencies and outside vendors
    Evaluate emerging technologies
    Coordinate marketing campaigns with sales campaigns
    Facilitate preparation of and print materials
    Facilitate video creation for tv and social media, and display advertising
    Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships
    Overall responsibility for brand management and corporate identity
    Manage the development and delivery of promotional and new product campaigns
    Support delivery of marketing campaigns with the lead agency
    All campaigns intended to drive customer acquisition and retention

    Marketing tactics include:
    email, direct mail, tv, print, online video, radio, outdoor, and social media
    Manage tactical planning with marketing strategy
    Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics
    Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources
    Perform other duties as assigned
    Qualifications

    Ability to work in a fast-paced environment
    Ability to move ideas to action
    Excellent soft skills such as interpersonal, presentation, and collaborative skills
    Ability to manage time and juggle multiple projects
    Strong written and communication skills
    Solid understanding of website analytic tools (i.e
    Responsibilities

    Plan and execute all digital marketing
    Design, build, and maintain our social media presence
    Measure and report performance of all digital marketing campaigns
    Identify trends and create growth strategies
    Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data
    Collaborate with agencies and outside vendors
    Evaluate emerging technologies
    Coordinate marketing campaigns with sales campaigns
    Facilitate preparation of and print materials
    Facilitate video creation for tv and social media, and display advertising
    Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships
    Overall responsibility for brand management and corporate identity
    Manage the development and delivery of promotional and new product campaigns
    Support delivery of marketing campaigns with the lead agency
    All campaigns intended to drive customer acquisition and retention

    Marketing tactics include:
    email, direct mail, tv, print, online video, radio, outdoor, and social media
    Manage tactical planning with marketing strategy
    Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics
    Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources
    Perform other duties as assigned
    Jim Coleman Automotive is hiring a Marketing Manager

    We are looking for a Marketing Manager to cover all 7 dealerships. Jim Coleman Automotive is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington-Metropolitan, and Bethesda areas since the 1950s. Mr. William Coleman, founder of Coleman Automotive, had a vision of... establishing a dealership with a higher level of class and a superior level of service. He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers. He was ahead of his time, striving to deliver a unique, customer-focused car buying experience. We are a local leader in automotive retail, looking to add qualified professionals to our team.

    Jim Coleman Automotive is a company that offers a fantastic team environment, great benefits, and ongoing training and support for its employees.


    Job Duties:

    • Plan and execute all digital marketing.
    • Design, build, and maintain our social media presence.
    • Measure and report performance of all digital marketing campaigns.
    • Identify trends and create growth strategies.
    • Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data.
    • Collaborate with agencies and outside vendors.
    • Evaluate emerging technologies.
    • Coordinate marketing campaigns with sales campaigns. Facilitate preparation of and print materials.
    • Facilitate video creation for tv and social media, and display advertising.
    • Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships.
    • Overall responsibility for brand management and corporate identity.
    • Manage the development and delivery of promotional and new product campaigns.
    • Support delivery of marketing campaigns with the lead agency. All campaigns intended to drive customer acquisition and retention.

    Marketing tactics include:
    email, direct mail, tv, print, online video, radio, outdoor, and social media.


    • Manage tactical planning with marketing strategy.
    • Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics.
    • Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources.
    • Perform other duties as assigned.

    Qualities Must Have:

    • Ability to work in a fast-paced environment.
    • Ability to move ideas to action.
    • Excellent soft skills such as interpersonal, presentation, and collaborative skills.
    • Ability to manage time and juggle multiple projects.
    • Strong written and communication skills.
    • Solid understanding of website analytic tools (i.e. Google Analytics).

    Applicants have rights under Federal Employment Laws:

    • Family & Medical Leave Act (FMLA):
    • Equal Employment Opportunity (EEO):
    • Employee Polygraph Protection Act (EPPA):
    Company information
    Jim Coleman Toyota is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington Metropolitan and Bethesda areas since the 1950s. Mr.

    William Coleman, the founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service.

    He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers and he was ahead of his time in striving to deliver a uniquely, customer-focused car buying experience.

    #J-18808-Ljbffr
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