- Support strategy and execution of employee email campaigns targeting Bright Horizons registered employees to drive use of our services
- Manage creation of collateral templates and personalized print and digital marketing communications for promoting Bright Horizons services to client employees
- Gather data to report on marketing performance for email campaigns, webinars, content platforms, digital assets, mobile app, operational websites, and more
- Drive awareness and utilization of the broader Bright Horizons solutions to support customer retention and revenue growth
- Develop positive ongoing relationships with Client Relations teams and key stakeholders
- Work closely with Creative Services, Marketing Automation, and Marketing Operations teams
- Create brand assets and support brand governance and standardization, internally and externally.
- Support event logistics and execution (virtual and client-hosted).
- Support webinar development, logistics and execution for a variety of audiences, such as B2B and B2E audiences.
- Seek out competitive intelligence and work with Product Marketing to create assets that effectively position our products and solutions to a variety of audiences
- Manage marketing budget and be the central point of contact for SOW's, estimates, and purchase orders.
- Lead by example and exhibit Bright Horizons' core values by consistently demonstrating HEART in all that you do.
- Assist in generating testimonials for learners and clients in EdAssist
- Assist in generating multi-channel marketing strategies to promote engagement and participation with our eligible employees and learners in EdAssist
- Work at a Hybrid capacity out of our Corporate Office in Newton, MA
- Bachelor's Degree is required (Marketing or related field preferred)
- 3-5 years of experience in marketing, communications, or related field preferably in a corporate setting is required
- 5 additional years of experience in marketing or communications will be considered in lieu of degree
- Strong project management skills; results-oriented and highly motivated
- Detail-oriented with high standards for quality. Strong organizational skills required.
- Excellent written and verbal communication skills
- Thrives in a team environment as well as in an individual setting
- The ability to function effectively under pressure and willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
- Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
- Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.
- Experience working with internal or external creative agencies and providing creative direction/feedback preferred
- Ability to set and exceed ambitious goals
- Excellent strategic thinking and problem-solving skills.
- Proven track record of successfully managing, developing, and maintaining strong relationships with marketing peers, client experience is a plus.
- Experience managing data to inform decision-making is essential
- Experience in budget management.
- Experience using marketing technology, preferably Salesforce Marketing Cloud
- Work at a Hybrid capacity out of our Corporate Office in Newton, MA
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Marketing Specialist - Newton, United States - Bright Horizons Children's Centers
Description
The Marketing Specialist is responsible for coordinating and supporting marketing programs targeting employees registered for Bright Horizons services with the goal of increasing usage and number of unique users. The Marketing Specialist will help create campaigns, tactics, and assets to drive participation in Bright Horizon services. The Marketing Specialist will also provide overarching administrative support to help define new processes so we can create greater efficiencies as we continue to scale.
This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company. Introducing EdAssist by Bright Horizons. We partner with employee-centric organizations to offer workforce education solutions that drive powerful recruitment, retention, and talent development results.
What you will be doing:
What we hope you will bring to this role:
Additional Job Requirements:
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.
HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Contact us at or
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at or Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
