- Own our marketing stack with the express goal of helping to drive leads, pipeline, and engagement.
- Ensure our systems are set up so that we are collecting the right data in the right way at the right time.
- Utilize Marketo to assist the marketing team execute marketing campaigns including campaign flows, campaign structure, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
- Refine integration between Salesforce and Marketo to ensure campaign tracking and proper ROI measuring for campaign analysis.
- Work closely with Marketing to run regular, scalable email and marketing campaigns.
- Identify marketing funnel improvement areas, and develop process/engagement solutions with the marketing and sales team.
- Own data (management and hygiene) including segmentation, data enrichment, and personalization for use in campaigns.
- Report on KPIs including test results, budget performance, and campaign success.
- 3-5 years of relevant campaign management experience.
- 3+ years using Marketo including a solid understanding of its features, modules, and usage scenarios, Marketo Certified preferred.
- Must have hands-on experience with building email marketing campaigns, analyzing data, and creating reports.
- HTML, JavaScript, and/or CSS a plus.
- Familiarity with account-based marketing methodologies.
- Background in analyzing, presenting, and building reports from ad platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations.
- Proven track record of improving digital conversion rates through testing and campaign analytics feedback.
- Experience leveraging marketing technology (marketing automation, A/B testing, sales enablement, lead scoring, analytics).
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Marketing Operations Manager - California, United States - Sensor Tower
Description
About this role:
This role is crucial to Sensor Tower's growth and will be a key contributor to key growth initiatives. You'll be working closely in a cross-functional role with both Sales and Marketing to launch and streamline Marketing campaigns. You'll focus on building a smooth running Marketing Automation engine to be in sync with Sales with the ultimate goal of driving leads, pipeline, and prospect/customer engagement.
Base salary range: $ $130 000
Responsibilities:
What we are looking for:
About Sensor Tower
Sensor Tower cultivates responsibly sourced market intelligence that provides visibility into the trends shaping the global digital economy. Our customers use these insights to help them make better business decisions.
Why Sensor Tower?
Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love
Our benefits for full-time positions include:
Flexible time off so employees can shape their time away from work.
Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.
Monthly internet stipend and a one-time $500 home office stipend.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.
Fraud warning:
It's common for scammers to create positions that look legitimate on other sites. To ensure your submission is considered, only apply for positions at Sensor Tower through our company website or through posts directly associated with Sensor Tower company profiles on sites such as LinkedIn, Indeed, BuiltIn or Hackajob. At no point will Sensor Tower ever ask for money, credit card, or bank account information to complete a job application. Communications received from Sensor Tower are only sent by e-mail addresses ending in All Sensor Tower interviews will be conducted via phone or Zoom. At no time will a conversation be moved to an alternative email outside of or text. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume when applying.
To all recruitment agencies:
Sensor Tower does not accept third party resumes. Please do not send resumes to our jobs alias, Sensor Tower employees or any other organization location. Sensor Tower is not responsible for any fees related to unsolicited resumes. Sensor Tower will not pay any third-party agency or company that does not have a signed agreement with Sensor Tower.
