Brand Marketing Manager - Topeka, United States - HealthEdge

Description

Overview

Position Overview:

HealthEdge is seeking a highly motivated and skilled Marketing Manager in External Communications and Customer Marketing to join its growing marketing team. This person is responsible for the stewardship of the HealthEdge brand and its product architecture and partnering with Customer Success on our HealthEdge Customers First initiative to improve customer relationships and drive upsells. This position will report to the Senior Manager of Events and External Communications and collaborate closely with our Brand and PR agencies. There will be close collaboration with Customer Success and Internal Communications on multiple projects as we continuously seek to align internal and external customer messaging for optimal impact and a Customer First company brand presence.

The ideal candidate has experience in the healthcare IT and/or enterprise software industries and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.

Your Impact:

Developing and implementing strategic HealthEdge brand guidelines and initiatives to increase total company brand and product awareness to be more visible in the market

Collaborating with Customer Success and contributing to our Customer First initiatives through program and marketing messaging communications to build an internal HealthEdge employee Customer First mindset and increased customer satisfaction

Helping to create a playbook to enable this behavior across the organization. Aide in developing and testing a pilot program for internal trainings on our Customer First initiative.

Working closely with cross-functional teams and Customer Success to track top employees within the Customer First program.

Organizing rewards and recognition events for award recipients.

Managing public relations activities to enhance our brand image, working with our PR agency and media partners, internal stakeholders, and customers.

Creating and publishing content for press releases and other communication channels

Working with our Brand agency to define and align to a total company product architecture and establishing new product naming guidelines

Developing and tracking results to ensure the success of brand marketing, public relations, and customer experience campaigns

Collaborating with cross-functional teams such as product development, sales, customer success, customer operations, and internal communications to ensure a unified brand and messaging strategy and to help increase customer satisfaction and promote cross-sells and upsells among current customers

Leverages messaging to inform, contribute to, and develop web content, public relations pitches, blog posts, campaign content, and other brand awareness materials.

What you bring:

Proven experience (5+ years) in brand management, public relations, marketing, and customer experience management

Excellent communication and interpersonal skills with the ability to build positive relationships with stakeholders, media partners, and customers

Results-oriented mindset with a track record of successfully managing brand campaigns and customer success marketing communications that drive business growth and achieve measurable results

Exercises judgment to plan and accomplish individual and team goals.

Comfortable making decisions about complex issues. May escalate more complex issues to senior management to ensure alignment on approach.

Ability to navigate a high-growth, collaborative culture with a high degree of adaptability

A Bachelors degree in marketing, business, technology, or a relevant field of studies OR relevant industry experience in marketing of technical products

Strong writing, communication, and story-telling/delivery skills

Exceptional team player with the ability to lead through influence and drive high-impact outcomes

Strong organizational and project management skills with a bias for action

Background in graphic marketing techniques and tools

If you are passionate about creating impactful brand experiences, driving customer engagement, and working in a dynamic and fast-paced environment, we encourage you to apply for this exciting opportunity.

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.

Geographic Responsibility:

Type of Employment: Full-time, permanent

Travel%: 0

FLSA Classification (USA Only): Exempt

Budget/Revenue Responsibility:

Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work across multiple time zones in a hybrid or remote work environment.

Long periods of time sitting and/or standing in front of a computer using video technology.

May require travel dependent on company needs.

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.

#LI-Remote

Job Locations US-Remote

ID

Category Marketing

Position Type Full-Time

HealthEdge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.