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Digital Marketing Manager - Topeka, United States - Advantage 360
Description
Digital Marketing Manager page is loadedDigital Marketing Manager
Apply
locations
Remote, United States, Kansas
Remote, Canada
Remote, Portugal
time type
Full time
posted on
Posted 15 Days Ago
job requisition id
JR103182
Digital Marketing Manager
Kansys is seeking an experienced Digital Marketing Manager to join our dynamic team and spearhead our global marketing initiatives.
The ideal candidate will have a strong background in digital marketing strategies, a deep understanding of the telecommunications industry, and a proven track record of driving successful campaigns.
As the Digital Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans to enhance brand visibility, generate leads, and drive customer engagement for our clients.
This role will require up to 20% International travel.Key Responsibilities
Strategic Planning:
Design, implement, and manage overarching marketing strategies to improve company's global brand and support product and service offerings.
Collaborate with cross-functional teams to align digital marketing initiatives with overall business goals.
Campaign Management:
Plan and execute end-to-end digital campaigns, including SEO/SEM, email marketing, social media, and display advertising.
Monitor campaign performance, analyze key metrics, and optimize strategies for maximum effectiveness.
Content Development:
Oversee the creation of compelling and industry-relevant content for various digital channels.
Ensure content aligns with trends, technological advancements, and addresses the unique needs of target audiences.
Social Media Management:
Develop and manage social media strategies to build brand awareness and engage with target market professionals.
Stay abreast of industry conversations and leverage social platforms to position our brand as a thought leader in the billing space.
Data Analysis:
Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
Provide insights and recommendations for continuous improvement.
Collaboration:
Work closely with sales teams to align marketing efforts with lead generation and conversion goals.
Collaborate with external agencies and vendors to optimize performance and stay abreast of industry best practices.
Qualifications:
4+ years of experience in a marketing or digital marketing role, preferably within the telecommunications sector.
2+ years of software product marketing or product management experience (preferred)
Self-motivated and driven personality with the curiosity to learn .
Exceptional writing skills with the ability to communicate technical information to a non-technical audience
.
Strong understanding of website technologies required.
Demonstrable experience managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
.
Proficiency in digital marketing automation tools, analytics, and content management systems.
Excellent communication (written and verbal), project management, and organizational skills.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and mobilize.
Well versed in marketing funnel reporting and industry KPIs, such as website analytics, MQLs, SQLs, conversion ratios, and ROI
Up to date with the latest trends and best practices in digital marketing, account-based marketing, and measurement.
Ability to thrive in a fast-paced, results-driven, team-oriented environment.
If you feel you meet the qualifications and are excited about the prospect of leading digital marketing efforts for our software and services, we encourage you to apply and contribute to our team's success.
About Us
Lumine Group architects the future of connectivity in the communications and media industry by providing businesses with a global ecosystem of like-minded professionals, customers, and partners.
Lumine takes root from the word "illuminate," which reflects our mission to illuminate the potential of communications and media software businesses.
We are buy-and-hold forever acquirers, meaning we never sell an acquired business. We believe in the businesses we acquire and the people behind them, and develop long-term, sustainable growth strategies. At Lumine, we believe the future is bright.Lumine Group is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited.
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