- Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company's products and solutions in support of the global marketing strategy.
- Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing.
- Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.
- Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.
- Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders- with particular focus on providing guidance and support conversion opportunities.
- A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.
- Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.
- The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.
- Strong planning and organization skills - with an ability to appropriately re-prioritize and change as required to meet deadlines.
- Strong verbal communication and presentation skills
- Communicate effectively and build strong relationships at all levels
- Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.
- Skilled in writing and editing content with an attention to detail.
- Ability to work independently and as part of a team - important as you will work with peers remotely in a very international team
- Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.
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Marketing Manager - Topeka, United States - Kansas Action for Children
Description
Job Description This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry.
You will be a strong contributor collaborating closely with colleagues from various business functions.at Hottinger Bruel & Kjaer in Topeka, Kansas, United States
Job Description This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry.
You will be a strong contributor collaborating closely with colleagues from various business functions.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.
Who is HBK?
HBK - Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis.
By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.
At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment, and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Purpose of Role
The Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals.
You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset.
This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.
The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America.
Main Responsibilities:
The compensation for this position is $70,000 to $78,000.
Sponsorship
Candidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.
We believe that work is what we do so we can do other things: to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays.
Freedom with responsibility is the framework for HBK's employees.
This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.
To view full details and how to apply, please loginor create a Job Seeker account
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